Product Marketing Specialist
Noi di ABB aiutiamo le industrie a operare in modo più snello e pulito, e ogni persona qui contribuisce a rendere possibile tutto questo. Avrai la possibilità di assumere un ruolo di leadership, sarai supportato nella tua crescita e sarai orgoglioso dell'impatto che creeremo insieme. Unisciti a noi per contribuire a far funzionare ciò che fa funzionare il mondo. Questa posizione risponde a: EL Product Marketing Manager Your Role and Responsibilities In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.
- Work model: #LI-Hybrid As a Product Marketing Specialist, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge, information and training In this role, you’ll help run what runs the world by taking on meaningful work that drives real impact, as you will be accountable for:
- Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
- Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
- Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
- Executing annual marketing plan in collaboration with relevant division and/or product groups.
- Developing business plans focused on driving business development for a defined market
- Driving solution sales activities across the assigned market/segment, promoting the complete portfolio of products, systems and digital solutions, identifying customer needs and translating them into value-based proposals that maximize business growth and profitability.
- Leading specification influence activities with key stakeholders, including end users, consultants, engineering firms, EPCs and system integrators, to ensure ABB solutions are specified and preferred in project requirements and technical standards. Qualifications for the Role
- Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
- Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
- Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
- Executing annual marketing plan in collaboration with relevant division and/or product groups.
- Developing business plans focused on driving business development for a defined market
- Driving solution sales activities across the assigned market/segment, promoting the complete portfolio of products, systems and digital solutions, identifying customer needs and translating them into value-based proposals that maximize business growth and profitability.
- Leading specification influence activities with key stakeholders, including end users, consultants, engineering firms, EPCs and system integrators, to ensure ABB solutions are specified and preferred in project requirements and technical standards. Compensation Package As part of our commitment to transparency, we want to share the compensation details for this position: Applicable CBA: Metalmeccanico Minimum annual
salary:
€48.000,00 Variable Pay: AIP target 5% + Eligible for Company Productivity Premio The offer will be tailored based on your role location, experience, skills and qualifications, internal market positioning and alignment with ABB internal standards. Benefits as per policy Flexible
working hours
, hybrid work options, and a strong focus on work-life integration and Wellbeing support for employees and their families Welfare plan with a wide range of personalized services Canteen or meal vouchers provided More
about us
ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-vol
- Work model: #LI-Hybrid As a Product Marketing Specialist, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge, information and training In this role, you’ll help run what runs the world by taking on meaningful work that drives real impact, as you will be accountable for:
- Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
- Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
- Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
- Executing annual marketing plan in collaboration with relevant division and/or product groups.
- Developing business plans focused on driving business development for a defined market
- Driving solution sales activities across the assigned market/segment, promoting the complete portfolio of products, systems and digital solutions, identifying customer needs and translating them into value-based proposals that maximize business growth and profitability.
- Leading specification influence activities with key stakeholders, including end users, consultants, engineering firms, EPCs and system integrators, to ensure ABB solutions are specified and preferred in project requirements and technical standards. Qualifications for the Role
- Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
- Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
- Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
- Executing annual marketing plan in collaboration with relevant division and/or product groups.
- Developing business plans focused on driving business development for a defined market
- Driving solution sales activities across the assigned market/segment, promoting the complete portfolio of products, systems and digital solutions, identifying customer needs and translating them into value-based proposals that maximize business growth and profitability.
- Leading specification influence activities with key stakeholders, including end users, consultants, engineering firms, EPCs and system integrators, to ensure ABB solutions are specified and preferred in project requirements and technical standards. Compensation Package As part of our commitment to transparency, we want to share the compensation details for this position: Applicable CBA: Metalmeccanico Minimum annual
salary:
€48.000,00 Variable Pay: AIP target 5% + Eligible for Company Productivity Premio The offer will be tailored based on your role location, experience, skills and qualifications, internal market positioning and alignment with ABB internal standards. Benefits as per policy Flexible
working hours
, hybrid work options, and a strong focus on work-life integration and Wellbeing support for employees and their families Welfare plan with a wide range of personalized services Canteen or meal vouchers provided More
about us
ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-vol