c Manager
Job Posting Title D2C ManagerWhat you will doE-CommerceDefine and execute the online channel strategy, with full responsibility for P&L and the promotional calendarDrive media investment priorities, identifying new growth levers for the businessCollaborate with the Product Lines on the evolution of the online assortmentContinuously monitor KPIs and sales performance (conversion rate, AOV, ROAS, CAC, traffic), translating data into actionable decisionsAct as the reference point for HQ on the activation of new technical developments and escalation managementManage relationships with key channel partners and vendors (logistics, shipping, technology)Lead and develop the resource responsible for e-commerce operationsPhysical ChannelEnsure the commercial performance of the store, continuously monitoring key KPIs (conversion rate, sales, profitability)Define the promotional plan and B2B commercial initiativesOversee service standards and the in-store customer experience, in line with brand valuesOversee stock flows, ensuring proper inventory managementManage the store’s P&LCoordinate and develop the store team, stepping in directly to address operational issuesExperienceAt least 5-6 years of experience in digital/e-commerce, including 2-3 years in a role with direct responsibility for a D2C channelProven experience managing the P&L of an e-commerce channel, with measurable growth resultsExperience with digital retailer and/or marketplace channels is a plusExperience, even indirect, in retail/commercial environmentsTechnical SkillsStrong understanding of UX/UI, customer journey, and digital funnel dynamicsBroad understanding of the digital marketing landscape (SEO, performance marketing, affiliate, CRM,
email marketing, and marketing automation)Familiarity with e-commerce platforms; knowledge of Shopify isa plusGood familiarity with analytics and reporting tools (Google Analytics or equivalent)Experience in social commerce (Instagram, TikTok Shop)Knowledge of retail KPIs and dynamicsSoft SkillsStrong stakeholder management and influencing skills, including with international/HQ teamsAbility to read local market trends and consumer behaviorStrong customer experience orientation, with a “lead by example” approach to team managementEntrepreneurial spirit, decision‑making autonomy, and strong problem‑solving skillsPassion for retail and for peopleAbility to build and maintain strong partnerships and relationships at all levelsPay TransparencyEmployment Type: Permanent Contract; Full-Time National Collective Bargaining Agreement (CCNL): Metalmeccanici Privati Minimum Gross Annual Salary: € 40.000Si candidi tempestivamente! È previsto un elevato volume di candidati per il ruolo descritto di seguito, non aspetti a inviare il suo CV.Meal ticketsSmart WorkingThe Company may offer a different compensation package than the one indicated above, based on objective criteria identified during the selection process (such as experience,
skills or changes in the scope and responsibilities of the role). Any such variation is in no way based on previous salary levels or on personal or discriminatory factors. All decisions are made in compliance with the principle of equal pay, the applicable National Collective Bargaining Agreement (CCNL) and EU Directive 2023/970, as well as the relevant national implementing legislation.Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.Haier Europe is part of the Haier Smart Home, the No. 1 company globally in major appliances and among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home has a network of 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also ranked as the #1 Global Major Appliances Brand according to Euromonitor International for 15 consecutive years. In 2023, we achieved revenues of approximately € 33.6 billion. In Europe, under our high-end brands, including Candy, Haier and Hoover, we are designing the new era of living by offering our household solutions and scenarios to over 45 markets in Europe and beyond. xysqume Haier Europe is headquartered in Vimercate (MB), Italy. More information is available on .#LI-SK1#J-18808-Ljbffr
email marketing, and marketing automation)Familiarity with e-commerce platforms; knowledge of Shopify isa plusGood familiarity with analytics and reporting tools (Google Analytics or equivalent)Experience in social commerce (Instagram, TikTok Shop)Knowledge of retail KPIs and dynamicsSoft SkillsStrong stakeholder management and influencing skills, including with international/HQ teamsAbility to read local market trends and consumer behaviorStrong customer experience orientation, with a “lead by example” approach to team managementEntrepreneurial spirit, decision‑making autonomy, and strong problem‑solving skillsPassion for retail and for peopleAbility to build and maintain strong partnerships and relationships at all levelsPay TransparencyEmployment Type: Permanent Contract; Full-Time National Collective Bargaining Agreement (CCNL): Metalmeccanici Privati Minimum Gross Annual Salary: € 40.000Si candidi tempestivamente! È previsto un elevato volume di candidati per il ruolo descritto di seguito, non aspetti a inviare il suo CV.Meal ticketsSmart WorkingThe Company may offer a different compensation package than the one indicated above, based on objective criteria identified during the selection process (such as experience,
skills or changes in the scope and responsibilities of the role). Any such variation is in no way based on previous salary levels or on personal or discriminatory factors. All decisions are made in compliance with the principle of equal pay, the applicable National Collective Bargaining Agreement (CCNL) and EU Directive 2023/970, as well as the relevant national implementing legislation.Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.Haier Europe is part of the Haier Smart Home, the No. 1 company globally in major appliances and among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home has a network of 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also ranked as the #1 Global Major Appliances Brand according to Euromonitor International for 15 consecutive years. In 2023, we achieved revenues of approximately € 33.6 billion. In Europe, under our high-end brands, including Candy, Haier and Hoover, we are designing the new era of living by offering our household solutions and scenarios to over 45 markets in Europe and beyond. xysqume Haier Europe is headquartered in Vimercate (MB), Italy. More information is available on .#LI-SK1#J-18808-Ljbffr