Strategic Marketing & Business Development Manager
h3About MyLime /h3 /brpMyLime is an international technology company specializing in Digital Product Passports (DPP), digital identities, blockchain-based traceability and innovative digital solutions.
/p /brpWe collaborate with brands across automotive, mobility, fashion, luxury and industrial sectors, connecting physical products with their digital identities and creating new opportunities for transparency, compliance and customer engagement.
/p /brpAs we strengthen our international presence, we are looking for a bStrategic Marketing Business Development Manager /b who combines creativity, strategic thinking, outstanding communication skills and strong execution capabilities.
/p /brh3The Role /h3 /brpWe are looking for someone who can transform strategic ideas into concrete actions and measurable results.
/p /brpWorking directly with the CEO and collaborating with our international team, you will play a central role in developing MyLime's brand positioning, digital marketing initiatives, business relationships and commercial opportunities.
/p /brpbThis is not a traditional marketing or social media position.
/b /p /brpYou will be expected to understand the bigger picture, take ownership of projects and independently manage their execution, from initial concept to final delivery.
/p /brpThe ideal candidate combines strong communication and interpersonal skills with a hands-on, entrepreneurial mindset and confidence in using AI-powered tools.
/p /brh3Strategic Marketing, SEO GEO /h3 /brul /brliDevelop and execute MyLime's marketing and digital communication strategy.
/li /brliManage corporate social media channels, with a strong focus on LinkedIn.
/li /brliImprove website visibility through Search Engine Optimization (SEO) and Generative Engine Optimization (GEO).
/li /brliDevelop industry-specific content, landing pages, newsletters and digital campaigns.
/li /brliIdentify relevant market trends, industry developments and communication opportunities.
/li /brliMonitor marketing performance, engagement, organic traffic and qualified lead generation.
/li /br /ul /brh3AI-Powered Content Business Materials /h3 /brul /brliUse AI tools to support research, content creation, prospecting, presentations and workflow automation.
/li /brliCreate, customize and continuously improve commercial presentations, pitch decks and proposals for different industries and prospective clients.
/li /brliTranslate technical concepts into clear, engaging and visually compelling materials.
/li /brliIdentify opportunities to automate repetitive marketing and business development activities.
/li /brliEnsure the quality, accuracy and consistency of AI-assisted outputs.
/li /br /ul /brh3Business Development Client Relationships /h3 /brul /brliIndependently conduct introductory meetings,
discovery calls and initial product presentations with prospective clients.
/li /brliCommunicate MyLime's value proposition confidently in Italian and English.
/li /brliProactively contact prospective customers, partners and relevant industry stakeholders.
/li /brliQualify commercial opportunities, understand customer needs and coordinate follow-up activities.
/li /brliCollaborate with Sales and Product teams to prepare tailored presentations and client-facing materials.
/li /brliDevelop relationships with existing customers to create testimonials, case studies and co-marketing opportunities.
/li /br /ul /brh3International Events, Trade Shows Webinars /h3 /brul /brliPlan and coordinate MyLime's participation in national and international trade shows, conferences and networking events.
/li /brliOrganize webinars, workshops and online presentations, including content, speakers, invitations and follow-up activities.
/li /brliManage event logistics, promotional materials, meeting schedules and communication campaigns.
/li /brliRepresent MyLime during selected events and business meetings.
/li /brliCoordinate pre-event outreach and post-event follow-ups to maximize business opportunities.
/li /br /ul /brh3Public Relations Brand Positioning /h3 /brul /brliBuild and manage relationships with PR agencies, journalists, press offices and industry publications.
/li /brliCoordinate press releases, interviews, editorial opportunities and media communications.
/li /brliIdentify relevant awards, conferences, podcasts and speaking opportunities.
/li /brliDevelop compelling customer success stories and joint communication initiatives.
/li /brliStrengthen MyLime's visibility and positioning within the international technology and innovation ecosystem.
/li /br /ul /brh3CEO Communications Strategic Initiatives /h3 /brul /brliWork directly with the CEO to develop personal branding and thought leadership initiatives.
/li /brliSupport executive LinkedIn communications, articles, interviews, presentations and public speaking engagements.
/li /brliPrepare customized materials for strategic meetings, investors, customers and partners.
/li /brliTranslate high-level ideas and discussions into actionable projects with clear priorities, ownership and deadlines.
/li /brliProactively manage communication initiatives and follow-ups, ensuring effective execution even when the CEO is traveling internationally.
/li /br /ul /brh3Who We're Looking For /h3 /brul /brli3-5+ years of professional experience in B2B marketing, strategic communications, growth marketing, business development or related roles.
/li /brlibExcellent English (C1 or above) and fluent Italian /b, both written and spoken.
/li /brliOutstanding verbal communication, storytelling and presentation skills.
/li /brliPractical knowledge of SEO, GEO, digital marketing and social media strategy.
/li /brliAdvanced familiarity with AI tools for content production, research, presentation development and workflow optimization.
/li /brliStrong ability to develop high-quality commercial presentations and tailor them to specific clients and industries.
/li /brliConfidence in conducting introductory business meetings and presenting technological solutions to international stakeholders.
/li /brliExcellent organizational skills, attention to detail and the ability to coordinate multiple initiatives.
/li /brliExperience with CRM systems, analytics tools and marketing automation.
/li /brliBackground in technology, SaaS, innovation or international B2B environments is highly appreciated.
/li /brliAvailability to work regularly from our Cremona office and travel nationally and internationally when required.
/li /br /ul /brh3The Mindset We're Looking For /h3 /brpbWe value people who can think independently and make things happen.
/b /p /brpWe are looking for someone who listens carefully, quickly understands strategic objectives and knows how to translate them into practical execution.
/p /brpSomeone who can take an initial idea, research the context, structure an action plan, involve the right people and deliver results without requiring constant supervision.
/p /brpYou should be comfortable working directly with a founder, managing competing priorities and proactively identifying opportunities for improvement.
/p /brpWe value intellectual curiosity, excellent judgment, resourcefulness, creativity and accountability.
/p /brpbYou don't just understand what needs to be done.
You make it happen.
/b /p /brh3What We Offer /h3 /brul /brliDirect collaboration with MyLime's CEO and international leadership team.
/li /brliA key role in shaping the company's marketing, communications and business development activities.
/li /brliExposure to international clients, strategic partners and innovative technology projects.
/li /brliOpportunities to participate in conferences, networking events and international trade shows.
/li /brliSignificant autonomy, responsibility and opportunities for professional growth.
/li /brliAn office-first working environment in Cremona, with flexibility for remote collaboration and business travel.
/li /brliCompetitive compensation aligned with experience and responsibilities, with potential performance-based incentives.
/li /br /ul #J-*****-Ljbffr
/p /brpWe collaborate with brands across automotive, mobility, fashion, luxury and industrial sectors, connecting physical products with their digital identities and creating new opportunities for transparency, compliance and customer engagement.
/p /brpAs we strengthen our international presence, we are looking for a bStrategic Marketing Business Development Manager /b who combines creativity, strategic thinking, outstanding communication skills and strong execution capabilities.
/p /brh3The Role /h3 /brpWe are looking for someone who can transform strategic ideas into concrete actions and measurable results.
/p /brpWorking directly with the CEO and collaborating with our international team, you will play a central role in developing MyLime's brand positioning, digital marketing initiatives, business relationships and commercial opportunities.
/p /brpbThis is not a traditional marketing or social media position.
/b /p /brpYou will be expected to understand the bigger picture, take ownership of projects and independently manage their execution, from initial concept to final delivery.
/p /brpThe ideal candidate combines strong communication and interpersonal skills with a hands-on, entrepreneurial mindset and confidence in using AI-powered tools.
/p /brh3Strategic Marketing, SEO GEO /h3 /brul /brliDevelop and execute MyLime's marketing and digital communication strategy.
/li /brliManage corporate social media channels, with a strong focus on LinkedIn.
/li /brliImprove website visibility through Search Engine Optimization (SEO) and Generative Engine Optimization (GEO).
/li /brliDevelop industry-specific content, landing pages, newsletters and digital campaigns.
/li /brliIdentify relevant market trends, industry developments and communication opportunities.
/li /brliMonitor marketing performance, engagement, organic traffic and qualified lead generation.
/li /br /ul /brh3AI-Powered Content Business Materials /h3 /brul /brliUse AI tools to support research, content creation, prospecting, presentations and workflow automation.
/li /brliCreate, customize and continuously improve commercial presentations, pitch decks and proposals for different industries and prospective clients.
/li /brliTranslate technical concepts into clear, engaging and visually compelling materials.
/li /brliIdentify opportunities to automate repetitive marketing and business development activities.
/li /brliEnsure the quality, accuracy and consistency of AI-assisted outputs.
/li /br /ul /brh3Business Development Client Relationships /h3 /brul /brliIndependently conduct introductory meetings,
discovery calls and initial product presentations with prospective clients.
/li /brliCommunicate MyLime's value proposition confidently in Italian and English.
/li /brliProactively contact prospective customers, partners and relevant industry stakeholders.
/li /brliQualify commercial opportunities, understand customer needs and coordinate follow-up activities.
/li /brliCollaborate with Sales and Product teams to prepare tailored presentations and client-facing materials.
/li /brliDevelop relationships with existing customers to create testimonials, case studies and co-marketing opportunities.
/li /br /ul /brh3International Events, Trade Shows Webinars /h3 /brul /brliPlan and coordinate MyLime's participation in national and international trade shows, conferences and networking events.
/li /brliOrganize webinars, workshops and online presentations, including content, speakers, invitations and follow-up activities.
/li /brliManage event logistics, promotional materials, meeting schedules and communication campaigns.
/li /brliRepresent MyLime during selected events and business meetings.
/li /brliCoordinate pre-event outreach and post-event follow-ups to maximize business opportunities.
/li /br /ul /brh3Public Relations Brand Positioning /h3 /brul /brliBuild and manage relationships with PR agencies, journalists, press offices and industry publications.
/li /brliCoordinate press releases, interviews, editorial opportunities and media communications.
/li /brliIdentify relevant awards, conferences, podcasts and speaking opportunities.
/li /brliDevelop compelling customer success stories and joint communication initiatives.
/li /brliStrengthen MyLime's visibility and positioning within the international technology and innovation ecosystem.
/li /br /ul /brh3CEO Communications Strategic Initiatives /h3 /brul /brliWork directly with the CEO to develop personal branding and thought leadership initiatives.
/li /brliSupport executive LinkedIn communications, articles, interviews, presentations and public speaking engagements.
/li /brliPrepare customized materials for strategic meetings, investors, customers and partners.
/li /brliTranslate high-level ideas and discussions into actionable projects with clear priorities, ownership and deadlines.
/li /brliProactively manage communication initiatives and follow-ups, ensuring effective execution even when the CEO is traveling internationally.
/li /br /ul /brh3Who We're Looking For /h3 /brul /brli3-5+ years of professional experience in B2B marketing, strategic communications, growth marketing, business development or related roles.
/li /brlibExcellent English (C1 or above) and fluent Italian /b, both written and spoken.
/li /brliOutstanding verbal communication, storytelling and presentation skills.
/li /brliPractical knowledge of SEO, GEO, digital marketing and social media strategy.
/li /brliAdvanced familiarity with AI tools for content production, research, presentation development and workflow optimization.
/li /brliStrong ability to develop high-quality commercial presentations and tailor them to specific clients and industries.
/li /brliConfidence in conducting introductory business meetings and presenting technological solutions to international stakeholders.
/li /brliExcellent organizational skills, attention to detail and the ability to coordinate multiple initiatives.
/li /brliExperience with CRM systems, analytics tools and marketing automation.
/li /brliBackground in technology, SaaS, innovation or international B2B environments is highly appreciated.
/li /brliAvailability to work regularly from our Cremona office and travel nationally and internationally when required.
/li /br /ul /brh3The Mindset We're Looking For /h3 /brpbWe value people who can think independently and make things happen.
/b /p /brpWe are looking for someone who listens carefully, quickly understands strategic objectives and knows how to translate them into practical execution.
/p /brpSomeone who can take an initial idea, research the context, structure an action plan, involve the right people and deliver results without requiring constant supervision.
/p /brpYou should be comfortable working directly with a founder, managing competing priorities and proactively identifying opportunities for improvement.
/p /brpWe value intellectual curiosity, excellent judgment, resourcefulness, creativity and accountability.
/p /brpbYou don't just understand what needs to be done.
You make it happen.
/b /p /brh3What We Offer /h3 /brul /brliDirect collaboration with MyLime's CEO and international leadership team.
/li /brliA key role in shaping the company's marketing, communications and business development activities.
/li /brliExposure to international clients, strategic partners and innovative technology projects.
/li /brliOpportunities to participate in conferences, networking events and international trade shows.
/li /brliSignificant autonomy, responsibility and opportunities for professional growth.
/li /brliAn office-first working environment in Cremona, with flexibility for remote collaboration and business travel.
/li /brliCompetitive compensation aligned with experience and responsibilities, with potential performance-based incentives.
/li /br /ul #J-*****-Ljbffr