Performance Marketing Lead (User Acquisition)
pOur partner is looking for a Performance Marketing Lead (User Acquisition) based in Italy. /ppWe are looking for an experienced Performance Marketing Lead to drive user acquisition strategies and accelerate profitable growth across multiple digital channels and international markets. In this role, you will take ownership of paid acquisition campaigns across platforms such as Meta, Google, TikTok, and AppLovin, ensuring strong performance and sustainable returns. You will manage substantial advertising budgets, optimize customer acquisition costs, and maximize return on advertising spend and customer lifetime value. Working closely with creative and marketing teams, you will develop data-driven campaigns, test new concepts, and continuously improve conversion performance. You will also leverage advanced attribution tools and user analytics to identify growth opportunities and make informed investment decisions. This is an exciting opportunity to shape acquisition strategies and make a measurable impact in a fast-growing, technology-driven environment. /ph3Accountabilities /h3ulliPlan, execute, manage, and optimize paid user acquisition campaigns across Meta, Google, TikTok, AppLovin, and other relevant advertising platforms. /liliManage and allocate significant advertising budgets based on key performance indicators, including customer acquisition cost (CAC), return on ad spend (ROAS), customer lifetime value (LTV), and payback periods. /liliMonitor and analyze campaign performance, conversion funnels, and user cohorts to identify opportunities for improving acquisition efficiency and overall profitability. /liliDesign and implement structured experiments across audience segments, bidding strategies, landing pages, and creative formats to improve conversion rates and reduce acquisition costs. /liliCollaborate closely with creative and marketing teams to develop, test, and refine advertising concepts, messaging, and formats using performance insights to guide creative production. /liliMeasure and evaluate acquisition effectiveness through attribution platforms,
cohort analysis, and incrementality testing. /liliDevelop and execute user acquisition strategies across multiple markets, identifying opportunities to expand campaigns and reach new audiences. /liliScale successful campaigns while maintaining acquisition costs and profitability within established business targets. /liliMake data-driven decisions regarding campaign optimization, budget distribution, audience targeting, and channel performance. /liliTake direct ownership of campaign execution and continuous improvement, ensuring marketing investments generate measurable and sustainable business results. /li /ulh3Requirements /h3ulliAt least 5 years of professional experience in performance marketing, digital advertising, or user acquisition, ideally within mobile gaming or consumer mobile applications. /liliProven hands-on experience planning, managing, and optimizing paid advertising campaigns across platforms such as Meta, Google, TikTok, and AppLovin. /liliDemonstrated ability to manage substantial advertising budgets and scale acquisition campaigns while consistently meeting customer acquisition cost and profitability objectives. /liliStrong understanding of performance marketing metrics and methodologies, including CAC, ROAS, LTV, cohort analysis, attribution models, and payback periods. /liliPractical experience with mobile measurement and attribution platforms such as AppsFlyer or Adjust. /liliExperience designing and executing creative testing strategies, interpreting results, and using performance insights to improve advertising effectiveness. /liliStrong analytical capabilities,
with the ability to interpret campaign-level and user-level data, identify performance challenges, and make informed budget allocation decisions. /liliA proven track record of personally managing and optimizing acquisition campaigns rather than focusing exclusively on agency coordination or high-level strategy. /liliExcellent problem-solving, organizational, and communication skills, with the ability to collaborate effectively across creative, marketing, and other business teams. /liliA results-oriented mindset, strong commercial awareness, and the ability to balance growth ambitions with acquisition efficiency and long-term profitability. /li /ulh3Nice-to-have Qualifications /h3ulliExperience scaling user acquisition campaigns within the mobile gaming industry. /liliPrevious responsibility for managing paid acquisition strategies across multiple countries and international markets. /liliFamiliarity with incrementality testing, marketing mix modeling (MMM), and advanced attribution methodologies. /liliExperience acquiring customers for fintech, insurance, financial services, or other consumer financial products. /li /ulh3Benefits /h3ulliFully remote working arrangement, offering the flexibility to work from different locations. /liliFull-time opportunity within an international and multicultural working environment. /liliOpportunity to contribute to the growth of innovative, next-generation digital and financial products. /liliExposure to large-scale user acquisition campaigns and substantial advertising budgets. /liliOpportunity to take ownership of marketing strategies and directly influence business growth and profitability. /liliCollaboration with international teams representing diverse professional backgrounds and nationalities. /liliAn ambitious, performance-driven environment that encourages innovation, creativity, and continuous improvement. /liliOpportunities to develop expertise in advanced digital advertising platforms, attribution technologies, and data-driven marketing strategies. /li /ul #J-18808-Ljbffr
cohort analysis, and incrementality testing. /liliDevelop and execute user acquisition strategies across multiple markets, identifying opportunities to expand campaigns and reach new audiences. /liliScale successful campaigns while maintaining acquisition costs and profitability within established business targets. /liliMake data-driven decisions regarding campaign optimization, budget distribution, audience targeting, and channel performance. /liliTake direct ownership of campaign execution and continuous improvement, ensuring marketing investments generate measurable and sustainable business results. /li /ulh3Requirements /h3ulliAt least 5 years of professional experience in performance marketing, digital advertising, or user acquisition, ideally within mobile gaming or consumer mobile applications. /liliProven hands-on experience planning, managing, and optimizing paid advertising campaigns across platforms such as Meta, Google, TikTok, and AppLovin. /liliDemonstrated ability to manage substantial advertising budgets and scale acquisition campaigns while consistently meeting customer acquisition cost and profitability objectives. /liliStrong understanding of performance marketing metrics and methodologies, including CAC, ROAS, LTV, cohort analysis, attribution models, and payback periods. /liliPractical experience with mobile measurement and attribution platforms such as AppsFlyer or Adjust. /liliExperience designing and executing creative testing strategies, interpreting results, and using performance insights to improve advertising effectiveness. /liliStrong analytical capabilities,
with the ability to interpret campaign-level and user-level data, identify performance challenges, and make informed budget allocation decisions. /liliA proven track record of personally managing and optimizing acquisition campaigns rather than focusing exclusively on agency coordination or high-level strategy. /liliExcellent problem-solving, organizational, and communication skills, with the ability to collaborate effectively across creative, marketing, and other business teams. /liliA results-oriented mindset, strong commercial awareness, and the ability to balance growth ambitions with acquisition efficiency and long-term profitability. /li /ulh3Nice-to-have Qualifications /h3ulliExperience scaling user acquisition campaigns within the mobile gaming industry. /liliPrevious responsibility for managing paid acquisition strategies across multiple countries and international markets. /liliFamiliarity with incrementality testing, marketing mix modeling (MMM), and advanced attribution methodologies. /liliExperience acquiring customers for fintech, insurance, financial services, or other consumer financial products. /li /ulh3Benefits /h3ulliFully remote working arrangement, offering the flexibility to work from different locations. /liliFull-time opportunity within an international and multicultural working environment. /liliOpportunity to contribute to the growth of innovative, next-generation digital and financial products. /liliExposure to large-scale user acquisition campaigns and substantial advertising budgets. /liliOpportunity to take ownership of marketing strategies and directly influence business growth and profitability. /liliCollaboration with international teams representing diverse professional backgrounds and nationalities. /liliAn ambitious, performance-driven environment that encourages innovation, creativity, and continuous improvement. /liliOpportunities to develop expertise in advanced digital advertising platforms, attribution technologies, and data-driven marketing strategies. /li /ul #J-18808-Ljbffr