Senior Influencer Marketing Manager (Performance)
h3About Us /h3 pRuby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: /p h3About The Role /h3 pWe are looking for a Senior Influencer Marketing Manager to build influencer marketing as a new performance channel for one of our core D2C subscription products — a product that has already acquired over 100 million users through paid ads on every major network. Influencers are a new channel for us: you will own it end to end — from the first plan to a scaled channel across Europe, Latin America and Asia. You will report to the Head of User Acquisition. /p pThis is a performance role, not brand awareness. Every collaboration is measured by paid subscriptions, CPA and ROI. Data and tracking are already in place, and a hands‑on UA team will support you. /p pWe give large budgets and expect a highly experienced person in return: someone who thrives in a very fast‑paced environment and takes full accountability for the channel's data and metrics. /p h3Key Responsibilities /h3 pbBuild the Channel /b /p ul liBuild influencer marketing from zero: markets, platforms, creator tiers, deal models and budget, in a written plan. /li liLaunch first campaigns within your first month, then scale the ones that pay back. /li liPrioritise markets by results: start where the cost per subscription is lowest, then expand. /li /ul pbCreators Deals /b /p ul liFind and qualify creators on TikTok, Instagram and YouTube in Europe, Latin America and Asia. /li liBuild a network of creators, agencies and creator networks in each region. /li liNegotiate deals: flat fee, CPA, hybrid. Keep the cost of every deal tied to its result. /li liManage the full cycle: outreach, contract, brief, content approval, publication, payment. /li /ul pbTracking Results /b /p ul liSet up tracking for every creator:
unique links, attribution. /li liBe fully accountable for the channel's data and metrics: spend, subscriptions, CPA and ROI per creator. Keep the numbers accurate and report weekly with a clear decision — rebook, scale or stop. /li liKeep a database of creators, prices, results and learnings. /li /ul h3Qualifications /h3 ul li3+ years in influencer marketing with a performance focus — for D2C subscription apps, mobile apps or online products. /li liManaged influencer budgets of $50K+ per month with measurable results: spend, number of creators, CPA or ROI (examples required). /li liHands‑on experience in at least one of our regions: Europe, Latin America or Asia. /li liExperience sourcing and negotiating with creators directly, not only through agencies. /li liExperience with CPA and hybrid deals. /li liExperience setting up tracking: links, attribution. /li liKnowledge of TikTok, Instagram and YouTube rules for sponsored content. /li liFluent written spoken English. /li /ul h3Nice to have /h3 ul liBuilt an influencer channel from zero. /li liExperience with influencer platforms and tools (Modash, CreatorIQ, Upfluence or similar). /li liExperience with health, education or self‑improvement products. /li /ul h3Working Attributes /h3 ul liResults over reach — measures every deal by subscriptions, not views. /li liOwns the numbers — knows the CPA and ROI of every creator without asking an analyst. /li liHands‑on — does outreach and negotiation personally. /li liThrives in a fast‑paced environment — launches, measures and decides in days, not months. /li liOrganised — tracks every creator, deal and payment.
/li liReliable — delivers what was promised, when it was promised. /li /ul h3Location /h3 pRuby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. /p h3Benefits /h3 ul liBuild a new channel from zero, with large budgets and full ownership /li liProduct with 100M+ users and proven ads to learn from /li liRemote work environment (work from anywhere) /li liCompetitive compensation — details shared during interview /li liPerformance premio tied to channel results, on top of salary /li liCompany‑provided equipment (if needed) /li /ul pBe part of our fast-growing team and seize this excellent opportunity for personal and professional growth! /p h3Interview Process /h3 pAfter submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps: /p ul liRecruiter Screening (40 minutes) /li liTechnical Interview (60 minutes) /li liFinal Interview (60 minutes) /li /ul h3Life at Ruby Labs /h3 pAt Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. /p pThis is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. /p pHere, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success. /p #J-18808-Ljbffr
unique links, attribution. /li liBe fully accountable for the channel's data and metrics: spend, subscriptions, CPA and ROI per creator. Keep the numbers accurate and report weekly with a clear decision — rebook, scale or stop. /li liKeep a database of creators, prices, results and learnings. /li /ul h3Qualifications /h3 ul li3+ years in influencer marketing with a performance focus — for D2C subscription apps, mobile apps or online products. /li liManaged influencer budgets of $50K+ per month with measurable results: spend, number of creators, CPA or ROI (examples required). /li liHands‑on experience in at least one of our regions: Europe, Latin America or Asia. /li liExperience sourcing and negotiating with creators directly, not only through agencies. /li liExperience with CPA and hybrid deals. /li liExperience setting up tracking: links, attribution. /li liKnowledge of TikTok, Instagram and YouTube rules for sponsored content. /li liFluent written spoken English. /li /ul h3Nice to have /h3 ul liBuilt an influencer channel from zero. /li liExperience with influencer platforms and tools (Modash, CreatorIQ, Upfluence or similar). /li liExperience with health, education or self‑improvement products. /li /ul h3Working Attributes /h3 ul liResults over reach — measures every deal by subscriptions, not views. /li liOwns the numbers — knows the CPA and ROI of every creator without asking an analyst. /li liHands‑on — does outreach and negotiation personally. /li liThrives in a fast‑paced environment — launches, measures and decides in days, not months. /li liOrganised — tracks every creator, deal and payment.
/li liReliable — delivers what was promised, when it was promised. /li /ul h3Location /h3 pRuby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. /p h3Benefits /h3 ul liBuild a new channel from zero, with large budgets and full ownership /li liProduct with 100M+ users and proven ads to learn from /li liRemote work environment (work from anywhere) /li liCompetitive compensation — details shared during interview /li liPerformance premio tied to channel results, on top of salary /li liCompany‑provided equipment (if needed) /li /ul pBe part of our fast-growing team and seize this excellent opportunity for personal and professional growth! /p h3Interview Process /h3 pAfter submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps: /p ul liRecruiter Screening (40 minutes) /li liTechnical Interview (60 minutes) /li liFinal Interview (60 minutes) /li /ul h3Life at Ruby Labs /h3 pAt Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. /p pThis is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. /p pHere, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success. /p #J-18808-Ljbffr