Marketing Analyst In Advertising Measurement
????????Netflix is an entertainment service with over 300 million paid memberships in more than 190 countries, offering TV series, films, and games across a wide variety of genres and languages.
Members can watch anytime, pause and resume playback, and change their plans at any time.
The Netflix Ads team builds an advertising organization and platform for advertiser partners, while its measurement team develops research to support advertising sales.Dato che un elevato numero di candidati potrebbe essere interessato a questa posizione, si assicuri di inviare il suo CV il prima possibile.
??????Produce research and insights about Netflix Ads in Italy for the marketplace and advertiser clients, covering audience insights, reach and frequency, campaign verification, and campaign measurementCreate regular reports comparing the Italian Netflix Ads audience with competitors using proprietary and syndicated toolsIntegrate measurement outputs into compelling narratives, present insights to clients and agencies, and advise on media mix optimizationManage end-to-end effectiveness studies with third-party vendors, including sales requests, vendor intake, survey drafting, analysis, report creation, and presentations, working with sales Account ManagersHandle day-to-day measurement requests with the Italian Advertising Sales teamDevelop category-specific learning agendas and playbooks with advertisersManage product and engineering projects to bring complex measurement integrations to marketPartner with cross-functional teams and prioritize multiple projectsManage Italian measurement team projects, ensuring timely, high-quality delivery,
and build processes for efficient ways of workingApply expertise in TV/video and digital advertising, including the benefits of TV advertising and the Netflix Ads audienceDevelop case studies from ongoing and completed analyses??????????At least 6–8 years of media research experience at streaming, TV, or digital media companiesStrong understanding of methodology, data, and systems from syndicated research providers such as NIQ-GFK, Ipsos, GWI, Kantar, and Nielsen, as well as direct digital technology and analyticsExperience with effectiveness measurement, including reach and frequency, incremental lift, brand lift, matched-market testing, A/B testing, Marketing Mix Models, bespoke campaign effectiveness studies, and questionnaire scriptingExperience with attribution models and performance measurement, including lower-funnel outcomes such as sales, xysqume leads, clicks, and sign-ups, ideally across social and digital performance mediaStrong knowledge of advertising across media channels and buying methodsAbility to generate strategic insights from rigorous analysisAbility to manage projects independently with strong attention to detailFlexibility and an open-minded approach to ambiguity in a startup environmentAbility to build strong relationships with clients and colleagues and value diverse perspectives in decision-makingCuriosity and an interest in finding meaning behind dataExcellent writing and presentation-building skillsProficient in Italian and English???????Annual salary range: €60,000-€90,000; compensation consists solely of an annual salary, with no bonuses#J-*****-Ljbffr
Members can watch anytime, pause and resume playback, and change their plans at any time.
The Netflix Ads team builds an advertising organization and platform for advertiser partners, while its measurement team develops research to support advertising sales.Dato che un elevato numero di candidati potrebbe essere interessato a questa posizione, si assicuri di inviare il suo CV il prima possibile.
??????Produce research and insights about Netflix Ads in Italy for the marketplace and advertiser clients, covering audience insights, reach and frequency, campaign verification, and campaign measurementCreate regular reports comparing the Italian Netflix Ads audience with competitors using proprietary and syndicated toolsIntegrate measurement outputs into compelling narratives, present insights to clients and agencies, and advise on media mix optimizationManage end-to-end effectiveness studies with third-party vendors, including sales requests, vendor intake, survey drafting, analysis, report creation, and presentations, working with sales Account ManagersHandle day-to-day measurement requests with the Italian Advertising Sales teamDevelop category-specific learning agendas and playbooks with advertisersManage product and engineering projects to bring complex measurement integrations to marketPartner with cross-functional teams and prioritize multiple projectsManage Italian measurement team projects, ensuring timely, high-quality delivery,
and build processes for efficient ways of workingApply expertise in TV/video and digital advertising, including the benefits of TV advertising and the Netflix Ads audienceDevelop case studies from ongoing and completed analyses??????????At least 6–8 years of media research experience at streaming, TV, or digital media companiesStrong understanding of methodology, data, and systems from syndicated research providers such as NIQ-GFK, Ipsos, GWI, Kantar, and Nielsen, as well as direct digital technology and analyticsExperience with effectiveness measurement, including reach and frequency, incremental lift, brand lift, matched-market testing, A/B testing, Marketing Mix Models, bespoke campaign effectiveness studies, and questionnaire scriptingExperience with attribution models and performance measurement, including lower-funnel outcomes such as sales, xysqume leads, clicks, and sign-ups, ideally across social and digital performance mediaStrong knowledge of advertising across media channels and buying methodsAbility to generate strategic insights from rigorous analysisAbility to manage projects independently with strong attention to detailFlexibility and an open-minded approach to ambiguity in a startup environmentAbility to build strong relationships with clients and colleagues and value diverse perspectives in decision-makingCuriosity and an interest in finding meaning behind dataExcellent writing and presentation-building skillsProficient in Italian and English???????Annual salary range: €60,000-€90,000; compensation consists solely of an annual salary, with no bonuses#J-*****-Ljbffr