Wearables Marketing Expert
pbThis position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Wearables Marketing Expert based in Italy. /b /p pAre you passionate about wearable technology, digital health, and the future of personalised wellness? This is an exciting opportunity to lead the go-to-market strategy for an innovative AI-powered wellness product expanding into the wearables ecosystem. You will take ownership of the entire marketing journey, from market positioning and product launches to customer acquisition, strategic partnerships, and growth optimisation. Combining strategic thinking with hands‑on execution, you will transform wearable health data into compelling customer value propositions and engaging marketing campaigns. Working directly with executive leadership, product teams, and marketing specialists, you will help shape a new business direction and establish a strong market presence. This role is ideal for a data‑driven marketing professional who understands consumer technology, connected devices, and subscription‑based business models. /p pbAccountabilities: /b /p ul liDevelop and execute the go-to-market strategy for the wearables initiative, defining target audiences, product positioning, messaging, pricing recommendations, and launch plans. /li liTranslate wearable health metrics, including sleep, heart rate variability (HRV), recovery, and physical activity, into clear customer benefits and compelling marketing messages. /li liPlan, launch, and optimise customer acquisition campaigns targeting wearable owners through paid social channels such as Meta and TikTok, YouTube, influencer partnerships, podcasts, and relevant online communities. /li liBuild and manage strategic partnerships and co-marketing initiatives with wearable manufacturers, technology brands, and digital platforms, including integration listings, joint campaigns, product bundles, and affiliate agreements. /li liLead the end-to-end marketing launch of wearable products, covering pre‑orders, waitlists, direct-to-consumer (D2C) channels, marketplaces such as Shopify and Amazon, and device-plus-subscription bundles.
/li liOptimise the customer journey from device acquisition to subscription activation, working closely with product teams to improve onboarding, device connection rates, and retention. /li liConduct ongoing market research and competitor analysis to identify emerging trends, customer needs, market opportunities, and developments across the wearables ecosystem. /li liDefine, monitor, and analyse key performance indicators, including customer acquisition cost (CAC), device connection rates, subscription conversion, customer retention, partner-driven installations, and revenue. /li liProvide regular performance updates to executive leadership, translating data into actionable insights and continuously adjusting marketing strategies to maximise growth. /li /ul h3Requirements: /h3 ul liAt least 2 years of experience in consumer technology marketing, growth marketing, or product marketing. /li liAt least 1 year of professional experience working with wearable devices, connected technologies, or health‑tech applications. /li liProven experience managing the end-to-end launch of a consumer hardware or wearable product, including strategic planning, pre‑orders, marketing assets, distribution channels, and performance evaluation. /li liStrong understanding of the wearables ecosystem and health-related metrics, such as sleep patterns, heart rate variability (HRV), recovery, physical activity, and glucose monitoring. /li liHands‑on expertise in performance marketing across platforms such as Meta, TikTok, Google, and YouTube, with a solid understanding of CAC, lifetime value (LTV), return on advertising spend (ROAS), and subscription conversion funnels. /li liPrevious experience developing strategic partnerships or managing business development initiatives with technology brands, manufacturers, or digital platforms.
/li liStrong analytical skills and a data‑driven mindset, with the ability to make informed decisions based on performance metrics and measurable results. /li liExcellent written and verbal communication skills, with professional fluency in English (C1 level or above). /li liAbility to work independently, manage multiple priorities, take ownership of projects, and deliver results in a fast‑paced environment. /li liExperience working for a wearable technology or health‑tracking company, or with applications integrated into wearable devices, is a strong advantage. /li liFamiliarity with hardware‑plus-subscription business models, including bundled devices and membership offerings, is desirable. /li liExperience with D2C marketing, Amazon marketplaces, A/B testing, landing page optimisation, and customer acquisition strategies is an additional advantage. /li liAn established network within the biohacking, longevity, or quantified‑self communities, including creators, podcast hosts, and industry experts, would be beneficial. /li liKnowledge of habit‑formation psychology and its application to customer engagement and retention is considered a plus. /li /ul h3Benefits: /h3 ul liCompetitive compensation package, with additional performance‑based bonuses. /li liFully remote working arrangement, offering flexibility and autonomy. /li liFlexible working schedule, allowing you to organise your workweek independently, with timely reporting expected. /li li20 days of paid annual leave per year following successful completion of the probationary period. /li li5 days of paid sick leave. /liliDirect collaboration with the CEO and significant ownership of strategic initiatives and business outcomes. /li liOpportunity to shape and develop a new direction within a global health and self‑improvement platform from its early stages. /li liCollaborative and dynamic working environment within a fast-growing HealthTech business. /li liProfessional development and career growth opportunities as the organisation continues to scale. /li liExposure to innovative AI-powered wellness solutions and the rapidly evolving global wearables market. /li /ul #J-18808-Ljbffr
/li liOptimise the customer journey from device acquisition to subscription activation, working closely with product teams to improve onboarding, device connection rates, and retention. /li liConduct ongoing market research and competitor analysis to identify emerging trends, customer needs, market opportunities, and developments across the wearables ecosystem. /li liDefine, monitor, and analyse key performance indicators, including customer acquisition cost (CAC), device connection rates, subscription conversion, customer retention, partner-driven installations, and revenue. /li liProvide regular performance updates to executive leadership, translating data into actionable insights and continuously adjusting marketing strategies to maximise growth. /li /ul h3Requirements: /h3 ul liAt least 2 years of experience in consumer technology marketing, growth marketing, or product marketing. /li liAt least 1 year of professional experience working with wearable devices, connected technologies, or health‑tech applications. /li liProven experience managing the end-to-end launch of a consumer hardware or wearable product, including strategic planning, pre‑orders, marketing assets, distribution channels, and performance evaluation. /li liStrong understanding of the wearables ecosystem and health-related metrics, such as sleep patterns, heart rate variability (HRV), recovery, physical activity, and glucose monitoring. /li liHands‑on expertise in performance marketing across platforms such as Meta, TikTok, Google, and YouTube, with a solid understanding of CAC, lifetime value (LTV), return on advertising spend (ROAS), and subscription conversion funnels. /li liPrevious experience developing strategic partnerships or managing business development initiatives with technology brands, manufacturers, or digital platforms.
/li liStrong analytical skills and a data‑driven mindset, with the ability to make informed decisions based on performance metrics and measurable results. /li liExcellent written and verbal communication skills, with professional fluency in English (C1 level or above). /li liAbility to work independently, manage multiple priorities, take ownership of projects, and deliver results in a fast‑paced environment. /li liExperience working for a wearable technology or health‑tracking company, or with applications integrated into wearable devices, is a strong advantage. /li liFamiliarity with hardware‑plus-subscription business models, including bundled devices and membership offerings, is desirable. /li liExperience with D2C marketing, Amazon marketplaces, A/B testing, landing page optimisation, and customer acquisition strategies is an additional advantage. /li liAn established network within the biohacking, longevity, or quantified‑self communities, including creators, podcast hosts, and industry experts, would be beneficial. /li liKnowledge of habit‑formation psychology and its application to customer engagement and retention is considered a plus. /li /ul h3Benefits: /h3 ul liCompetitive compensation package, with additional performance‑based bonuses. /li liFully remote working arrangement, offering flexibility and autonomy. /li liFlexible working schedule, allowing you to organise your workweek independently, with timely reporting expected. /li li20 days of paid annual leave per year following successful completion of the probationary period. /li li5 days of paid sick leave. /liliDirect collaboration with the CEO and significant ownership of strategic initiatives and business outcomes. /li liOpportunity to shape and develop a new direction within a global health and self‑improvement platform from its early stages. /li liCollaborative and dynamic working environment within a fast-growing HealthTech business. /li liProfessional development and career growth opportunities as the organisation continues to scale. /li liExposure to innovative AI-powered wellness solutions and the rapidly evolving global wearables market. /li /ul #J-18808-Ljbffr