Marketing & Digital Strategy Lead
pGiurify — the LegalTech project within the P49 ecosystem — is looking for a Marketing Digital Strategy Lead to drive digital communication, brand identity and acquisition campaigns towards lawyers, law firms and legal professionals.
Learn more at giurify.com .
/p h3THE MANDATE /h3 ul liDesign and execute Giurify's marketing and communication strategy, from brand positioning to lead generation.
/li liBuild an authoritative digital presence towards the legal audience: LinkedIn, editorial content, newsletters and community.
/li liPlan and optimize ADV campaigns on LinkedIn, Meta and Google Ads, focusing on conversion and cost per lead.
/li liProduce creative content (copy, visuals, video, landing pages) autonomously with AI-assisted tools.
/li /ul h3RESPONSIBILITIES /h3 ul liDay-to-day management of digital channels and editorial plan (website, blog, LinkedIn, newsletter).
/li liPlanning, execution and reporting of ADV campaigns and lead generation activities.
/li liCreative production: copy, visuals, video, presentations and sales materials.
/li liPerformance analysis (SEO, AEO, Analytics, GA4, conversion funnel) and continuous optimization.
/li liCoordination with product team, the network of lawyers and external partners.
/li liSupport for P49 ecosystem events and initiatives (demos, webinars, presentations).
/li /ul h3THE PROFILE /h3 ul liPrevious experience in start-ups, SaaS or innovative organizations (required).
/li liPortfolio with produced materials: campaigns, content, websites, video, landing pages.
/li liExcellent creative and writing skills — both textual and visual — with attention to a professional audience.
/li liCollaborative attitude and ability to work in small, vertical teams.
/li liResident in the Padova area · daily on-site presence.
/li liApple work environment: comfortable with macOS and its ecosystem.
/li liExcellent command of English, both spoken and written.
/li liStrong plus: experience in LegalTech, B2B or regulated markets; familiarity with the legal world.
/li /ul h3TECH STACK /h3 ul liLinkedIn Campaign Manager, Meta Business Suite, Google Ads, Google Analytics, GA4.
/li liAdobe Photoshop and creative suite; professional video editing.
/li liConversational AI coding: OpenAI / ChatGPT, Anthropic Claude (design code), Claude Opus 4.8.
/li liEmail marketing and automation: Resend, CRM and lead nurturing tools.
/li liDeep knowledge of SEO, AEO, ADV, conversion funnels and B2B marketing.
/li /ul h3CONTRACT /h3 pSalary €25,000 – €35,000.
Initial 3-month trial contract.
At the end of the trial period, permanent employment contract.
/p #J-*****-Ljbffr
Learn more at giurify.com .
/p h3THE MANDATE /h3 ul liDesign and execute Giurify's marketing and communication strategy, from brand positioning to lead generation.
/li liBuild an authoritative digital presence towards the legal audience: LinkedIn, editorial content, newsletters and community.
/li liPlan and optimize ADV campaigns on LinkedIn, Meta and Google Ads, focusing on conversion and cost per lead.
/li liProduce creative content (copy, visuals, video, landing pages) autonomously with AI-assisted tools.
/li /ul h3RESPONSIBILITIES /h3 ul liDay-to-day management of digital channels and editorial plan (website, blog, LinkedIn, newsletter).
/li liPlanning, execution and reporting of ADV campaigns and lead generation activities.
/li liCreative production: copy, visuals, video, presentations and sales materials.
/li liPerformance analysis (SEO, AEO, Analytics, GA4, conversion funnel) and continuous optimization.
/li liCoordination with product team, the network of lawyers and external partners.
/li liSupport for P49 ecosystem events and initiatives (demos, webinars, presentations).
/li /ul h3THE PROFILE /h3 ul liPrevious experience in start-ups, SaaS or innovative organizations (required).
/li liPortfolio with produced materials: campaigns, content, websites, video, landing pages.
/li liExcellent creative and writing skills — both textual and visual — with attention to a professional audience.
/li liCollaborative attitude and ability to work in small, vertical teams.
/li liResident in the Padova area · daily on-site presence.
/li liApple work environment: comfortable with macOS and its ecosystem.
/li liExcellent command of English, both spoken and written.
/li liStrong plus: experience in LegalTech, B2B or regulated markets; familiarity with the legal world.
/li /ul h3TECH STACK /h3 ul liLinkedIn Campaign Manager, Meta Business Suite, Google Ads, Google Analytics, GA4.
/li liAdobe Photoshop and creative suite; professional video editing.
/li liConversational AI coding: OpenAI / ChatGPT, Anthropic Claude (design code), Claude Opus 4.8.
/li liEmail marketing and automation: Resend, CRM and lead nurturing tools.
/li liDeep knowledge of SEO, AEO, ADV, conversion funnels and B2B marketing.
/li /ul h3CONTRACT /h3 pSalary €25,000 – €35,000.
Initial 3-month trial contract.
At the end of the trial period, permanent employment contract.
/p #J-*****-Ljbffr