Director Of Marketing
Empatica
Empatica is a full-stack digital healthcare company and a pioneer in digital biomarker development and continuous patient monitoring driven by AI. Our platform consists of medical-grade smartwatches, software, physiological and behavioral digital biomarkers. Together they enable the continuous remote monitoring of human health across a range of conditions, through clinical-quality digital measurements.
Your ultimate call is to improve lives around the world, as part of a cross-functional teams who share knowledge and are eager to keep learning and pushing to create top-notch products that have a meaningful impact.
If you are looking to join a fast-paced growth environment and do meaningful work that can make a true impact in the world, then keep reading.
About the role
As Marketing Director, you will own Empatica's marketing strategy end to end, with a strong focus on growth and demand generation in the US market. You'll lead a team and a budget, build a data-driven demand engine across our B2 B, B2 C, and patient-facing segments, and work closely with Sales, Product and Clinical teams.
In addition, working together with other members from the Marketing Team you will be: Developing and implementing comprehensive marketing strategies - covering both organic and paid initiatives.
Owning the demand generation engine end to end - driving lead generation, ABM initiatives,
lifecycle marketing and nurture programs across the funnel, from first touch to conversion.
Building the organic growth engine across SEO, content, and thought leadership, turning clinical evidence into content that earns trust with clinicians, patients, and pharma partners.
Overseeing the marketing technology stack and website performance - ensuring the team drives continuous conversion rate optimization (CRO), SEO, and effective use of marketing automation platforms (e.g., Salesforce, Hub Spot, Pardot) to scale acquisition efficiently.
Managing market research collection, analysis, and interpretation of market data.
Overseeing team members and ensuring their objectives are reached.
Working closely with the Product team to produce marketing materials and programs.
Undertaking continuous analysis of the competitive environment and consumer trends.
Working closely with the Director of Communications to strengthen the company's market presence.
Establishing and maintaining automated, accurate reporting of marketing KPIs, partnering with Business Operations to ensure data-driven decision-making across the team. Must have: Solid knowledge of the digital health, medtech, or healthcare wearables industry
Deep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and relevant marketing compliance (e.g.
Empatica is a full-stack digital healthcare company and a pioneer in digital biomarker development and continuous patient monitoring driven by AI. Our platform consists of medical-grade smartwatches, software, physiological and behavioral digital biomarkers. Together they enable the continuous remote monitoring of human health across a range of conditions, through clinical-quality digital measurements.
Your ultimate call is to improve lives around the world, as part of a cross-functional teams who share knowledge and are eager to keep learning and pushing to create top-notch products that have a meaningful impact.
If you are looking to join a fast-paced growth environment and do meaningful work that can make a true impact in the world, then keep reading.
About the role
As Marketing Director, you will own Empatica's marketing strategy end to end, with a strong focus on growth and demand generation in the US market. You'll lead a team and a budget, build a data-driven demand engine across our B2 B, B2 C, and patient-facing segments, and work closely with Sales, Product and Clinical teams.
In addition, working together with other members from the Marketing Team you will be: Developing and implementing comprehensive marketing strategies - covering both organic and paid initiatives.
Owning the demand generation engine end to end - driving lead generation, ABM initiatives,
lifecycle marketing and nurture programs across the funnel, from first touch to conversion.
Building the organic growth engine across SEO, content, and thought leadership, turning clinical evidence into content that earns trust with clinicians, patients, and pharma partners.
Overseeing the marketing technology stack and website performance - ensuring the team drives continuous conversion rate optimization (CRO), SEO, and effective use of marketing automation platforms (e.g., Salesforce, Hub Spot, Pardot) to scale acquisition efficiently.
Managing market research collection, analysis, and interpretation of market data.
Overseeing team members and ensuring their objectives are reached.
Working closely with the Product team to produce marketing materials and programs.
Undertaking continuous analysis of the competitive environment and consumer trends.
Working closely with the Director of Communications to strengthen the company's market presence.
Establishing and maintaining automated, accurate reporting of marketing KPIs, partnering with Business Operations to ensure data-driven decision-making across the team. Must have: Solid knowledge of the digital health, medtech, or healthcare wearables industry
Deep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and relevant marketing compliance (e.g.