Regional sales manager europe
Sector: Retail & E-Commerce, Architecture & PlanningReference: SM/EU26Job Description: Regional Sales Manager (Europe & Maghreb)Location: Milan, ItalyKey ResponsibilitiesTeam Leadership: Lead and grow the Europe & Maghreb sales team, including three Sales Managers covering DACH & North Europe, East Europe & CIS, and Southern Europe & Maghreb. Set targets, run regular pipeline reviews, and build a high-performance sales culture.Market Development: Build and execute the go-to-market strategy across Europe and the Maghreb, prioritising markets and segments with the highest growth potential. Contract Business Development: Identify and convert high-value project opportunities across A&D; firms, real estate developers, hospitality groups, operators, fit-out contractors and purchasing agents. Flaer Channel Development: Identify, evaluate and appoint dealers, distributors and sales agents . Agree commercial terms, onboard partners, and manage their performance to grow sell-through. Specification & Project Tracking: Track live and upcoming projects across the region to position the company early in the design and specification process, working closely with architects and interior designers. Key Account Management: Build long-term relationships with key decision-makers to secure repeat business, framework agreements and approved-supplier status with major groups. Sales Target Ownership: Own and deliver regional monthly, quarterly and annual revenue targets. Provide accurate forecasting and pipeline reporting to the International Sales Director. Market Intelligence: Share insights on market trends,
competitors, pricing and client needs to shape regional strategy and product development. Brand Representation: Represent at key trade shows and industry events and host clients at the Milan Project Office Skills & Qualifications Experience: Minimum 8–10 years in B2B sales, including at least 3 years in a regional or team leadership role, with a strong track record in contract furniture, FF&E; or premium interiors across Europe and Maghreb. Network: Established relationships with architects, interior designers, developers, hospitality groups, operators across key European markets. Channel Expertise: Proven experience appointing and managing dealers, distributors and sales agents, ideally for a premium furniture brand. Commercial Acumen: Track record of closing large-scale project deals and managing high-value key accounts, with a strong grasp of pricing, contracts and BOQs. Leadership: Experience building, leading and motivating multi-country sales teams. Able to set clear targets, coach performance and work independently while aligning with group strategy. Communication: Excellent presentation, negotiation and relationship skills. Fluent English and Italian required; French highly desirable for the Maghreb; German or another European language is a plus. Education: Bachelor’s degree in Business, Sales, Marketing, Interior Design or a related field. Other: Based in Milan, Italy, with eligibility to work in the EU. Willing to travel extensively across Europe, the Maghreb and to our Dubai headquarters and factory.
competitors, pricing and client needs to shape regional strategy and product development. Brand Representation: Represent at key trade shows and industry events and host clients at the Milan Project Office Skills & Qualifications Experience: Minimum 8–10 years in B2B sales, including at least 3 years in a regional or team leadership role, with a strong track record in contract furniture, FF&E; or premium interiors across Europe and Maghreb. Network: Established relationships with architects, interior designers, developers, hospitality groups, operators across key European markets. Channel Expertise: Proven experience appointing and managing dealers, distributors and sales agents, ideally for a premium furniture brand. Commercial Acumen: Track record of closing large-scale project deals and managing high-value key accounts, with a strong grasp of pricing, contracts and BOQs. Leadership: Experience building, leading and motivating multi-country sales teams. Able to set clear targets, coach performance and work independently while aligning with group strategy. Communication: Excellent presentation, negotiation and relationship skills. Fluent English and Italian required; French highly desirable for the Maghreb; German or another European language is a plus. Education: Bachelor’s degree in Business, Sales, Marketing, Interior Design or a related field. Other: Based in Milan, Italy, with eligibility to work in the EU. Willing to travel extensively across Europe, the Maghreb and to our Dubai headquarters and factory.