Sales Area Manager

Pubblicato il 10-11-2026 · Sherwin-Williams · Nervesa della Battaglia

Job Description
Drive regional sales growth for the Industrial Wood business (ICA & Sayerlack) through strategic planning, business development, and strong customer relationships. The role oversees sales performance, forecasting, market development, and commercial activities, while working closely with technical teams to support product launches, customer trials, and sustainable growth.
Drive regional sales growth for the Industrial Wood business (ICA & Sayerlack) through strategic planning, business development, and strong customer relationships. The role oversees sales performance, forecasting, market development, and commercial activities, while working closely with technical teams to support product launches, customer trials, and sustainable growth.
The Area Sales Manager will be responsible for Veneto, Friuli-Venezia Giulia, and Trentino-Alto Adige.
Responsibilities
Develop sales plans, activities and campaigns, and manage the day-to-day activities to manage sales strategy for the Region.
Prepare sales forecasts and budgets.
Monitor sales volume, revenues and costs against forecasts to identify problem areas and create solutions.
Adapt procedures or re-allocate resources to improve the overall performance of the Regional sales team.
Negotiate sales with existing and new customers who are of strategic importance to the organization.
Develop new customers in dedicated markets or areas incl. start-ups
Contribute to the development of sales, marketing, customer retention, advertising, pricing and distribution strategies for the Regional/area of responsibility.
Search for and create new business opportunities in accordance with business needs,



possibilities and capacity.
New market development, OEM’s and new product introduction.
Develop territory market development plan and obtain approval.
Work closely with technical team for trials and trouble shooting.
Establish and maintain excellent relations with key decision makers.
Responsible for credit management.
Qualifications
Leadership experience, with responsibility for 8 direct reports plus contractors
5+ years of relevant commercial experience, including at least 2 years in direct sales to OEMs, distributors, contractors, or architects
Experience in technical sales or technical markets
Degree in Business Management, Economics, Sales, or a relevant scientific field, or a Diploma in Paint Technology
Dynamic, results-driven, and commercially focused mindset
Fluent Italian and English, both written and spoken
Excellent communication and project management skills
Willingness to travel up to 60% of the time
What we Offer:
The established salary range for this position is 67.000 - 87.000 euros
Bonus: 15%,
Company car,
Work-Life Balance: We value your personal time and well-being.
Career Opportunities: Grow within a truly international business.
Ongoing Training and Support: Continuous learning and development opportunities.
Pay Transparency
The salary range shown refers to base salary only. In addition to this, we offer a broader total reward package which may include premio or incentive pay, relevant allowances, and a range of competitive benefits. We encourage candidates to consider the full package when evaluating an offer.
Salary is determined using a structured and objective framework, taking into
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