Digital Brand Experience
Sapienza Università di Roma - Dipartimento di Management is seeking a Researcher to explore branding strategy and consumer behavior in digital experiential contexts. The project investigates how brands can pursue strategic objectives by fully leveraging technological potential while protecting and enhancing consumer well-being.
Using mixed qualitative and quantitative methods, the team will develop a framework to support branding in digital environments, examining the conditions under which
Using mixed qualitative and quantitative methods, the team will develop a framework to support branding in digital environments, examining the conditions under which