Commercial Director
h3Commercial Director – Business Developer Launch Lead /h3 h3Guild Living International Italy S.r.l. /h3 h3ROLE AT A GLANCE /h3 pWe are looking for the person who will take our well-being app for people over 60 to market: validating it with senior living, hospitality and healthcare operators, building the sales pipeline, leading the development team through launch and bringing market feedback back into development. /p pThis is a startup role. The product is nearly finished: your job is to take it to market with a high degree of autonomy and bring what the market asks for back to the development team. The goal is to change how people over 60 take care of their own well-being. /p ul liCompany: Guild Living International Italy S.r.l. /li liRole: Business Developer Launch Lead /li liTeam: Tech and Product /li liReports to: Senior leadership /li liMarket: Phase 1 (B2B): senior living operators, starting with those we already work with. Phase 2 (B2C): residents and people living outside our communities /li liLocation: Flexible – remote or hybrid, with travel to client communities /li liContract: To be agreed /li liLanguages: Professional Italian and English /li /ul h3THE PRODUCT /h3 pThe app helps people over 60 live better, for longer, and helps senior living operators get to know each resident and follow their well-being day by day. The resident app and the staff dashboard are available today; the pro-aging program is in pilot and VITA, the conversational assistant, is in development. In phase 1 we offer it B2B to senior living operators; in phase 2 we will open it to consumers (B2C) with new health features. The product name has not been decided yet. /p pDaily check-in on sleep, mood and hydration, short questionnaires on 8 areas of well-being, activity calendar with booking. Runs on tablets and is designed for people less familiar with technology. /p pA daily moment to share how they feel, and activities chosen around their interests. /p pDaily conversation with small well-being tips, concierge requests (bookings, help in the apartment) and a bridge to staff, with the resident's consent. /p pHelp at any time, by voice or text. /p pInitial assessment (questionnaires, blood tests, functional tests, interview), then a personal report and plan drafted with AI support and approved by a dedicated professional. /p pWell-being goals built around the individual, continuing at home after the stay. /p pEach resident's profile and well-being scores by area and by domain (cognitive, emotional, physical), with flags showing who needs attention. /p pStaff step in earlier and spend more time with people. /p h3RESPONSIBILITIES /h3 pThe role combines market validation,
business development and launch leadership, running in parallel rather than in sequence. The pilot launch with operators in our network is itself the validation, and what operators tell you shapes the next product improvements. You won't be expected to write code or design the architecture: you will own priorities, timelines and launch criteria. /p h31. Market validation /h3 ul liInterview senior living operators in our network (management, care team, IT, procurement) to validate problems, willingness to pay and integration requirements /li liForm a reasoned view on what works and what doesn't, and turn it into product priorities with the tech team /li liMap how decisions are made in each community: who decides, who pays and who uses the app (operator, resident, family) /li liPrepare phase 2: a B2C market study (segments, channels, willingness to pay) with CAC and LTV estimates /li /ul h32. Business development and go-to-market /h3 ul liBuild the B2B pipeline, starting with the operators we already work with and then expanding beyond them: ideal customer profile, target list, outreach, demo, pilot, contract /li liDesign pilots with operators: duration, success KPIs and conditions for converting to a paid contract /li liDefine the revenue model and pricing with leadership (for example a per-community license, per-user pricing or revenue share) /li liBuild the service offer for operators: staff onboarding and training (including roles such as the Ambassador), support, service levels (SLAs) and references from the first pilots /li liGather integration requirements (management systems, privacy and health data) and bring them to the tech team /li liGenerate demand through content, industry events and partnerships with associations and institutions /li /ul h33. Launch leadership /h3 ul liLead the development team through the final stage: launch scope, priorities, go/no-go criteria /li liEnsure phase 1 privacy compliance and set up the phase 2 pathway with regulatory and clinical advisors /li liRun the launch plan (beta, pilot, go-live), keeping development, marketing and leadership aligned /li liTrain and coach the people involved,
including any junior sales hires /li liCollect post-launch feedback and feed it into the roadmap /li /ul h3WHAT WE EXPECT IN THE FIRST 12 MONTHS /h3 pThe role will be assessed on results, not activity. /p ul liLaunch the app in pilot at the first communities in our network /li liTurn pilots into paid contracts /li liGrow the pipeline beyond our existing network /li liBring the priorities that emerge from the market back to development /li liPrepare the move into the consumer (B2C) market /li /ul h3MUST-HAVE REQUIREMENTS /h3 ul liYou have worked in a startup or scale-up and are comfortable with uncertainty, limited resources and changing priorities /li liYou have taken at least one innovative digital product to market, from launch to first paying customers, feeding market feedback back to developers /li liYou turn ideas into experiments: a hypothesis, a test with real users, a decision based on data /li liYou have closed deals from scratch, without a well-known brand or an established sales process /li liYou know senior living, healthcare or hospitality well enough to have a view on what can work and what can't /li liYou can lead a small team to a launch date, deciding quickly what goes in and what stays out /li liYou communicate clearly and with empathy, including with people over 60 and their families, in Italian and English /li liYou are hands-on and learn by doing /li /ul h3NICE TO HAVE /h3 ul liYou have founded or co-founded a startup /li liExperience in digital health, healthy aging, well-being or conversational AI products /li liYou have launched B2B and B2C products, or B2B2C /li liYou use AI and automation tools to work faster in marketing, sales and analysis /li liContacts among senior living operators, institutions, associations or healthcare professionals /li liFamiliarity with privacy, health data (GDPR) and regulatory pathways for health products /li /ul h3WHAT WE OFFER /h3 ul liReal ownership: you lead the market launch of a nearly finished product and shape how it evolves /li liDirect access to a network of senior living operators we already work with, so your first pilots start from existing relationships /li liA small team with no bureaucracy, working closely with the founder and CEO /li liFlexible location, remote or hybrid work, and company-provided equipment /li liRole level and compensation to be agreed, with a variable component tied to sales and launch objectives /li liMeaningful work: helping people live better, for longer /li /ul pThis role is open to candidates of any gender, age, ethnic origin, religion, disability or sexual orientation. /p pCandidate data is processed under Regulation (EU) 2016/679 (GDPR), as described in our privacy notice /p #J-18808-Ljbffr
business development and launch leadership, running in parallel rather than in sequence. The pilot launch with operators in our network is itself the validation, and what operators tell you shapes the next product improvements. You won't be expected to write code or design the architecture: you will own priorities, timelines and launch criteria. /p h31. Market validation /h3 ul liInterview senior living operators in our network (management, care team, IT, procurement) to validate problems, willingness to pay and integration requirements /li liForm a reasoned view on what works and what doesn't, and turn it into product priorities with the tech team /li liMap how decisions are made in each community: who decides, who pays and who uses the app (operator, resident, family) /li liPrepare phase 2: a B2C market study (segments, channels, willingness to pay) with CAC and LTV estimates /li /ul h32. Business development and go-to-market /h3 ul liBuild the B2B pipeline, starting with the operators we already work with and then expanding beyond them: ideal customer profile, target list, outreach, demo, pilot, contract /li liDesign pilots with operators: duration, success KPIs and conditions for converting to a paid contract /li liDefine the revenue model and pricing with leadership (for example a per-community license, per-user pricing or revenue share) /li liBuild the service offer for operators: staff onboarding and training (including roles such as the Ambassador), support, service levels (SLAs) and references from the first pilots /li liGather integration requirements (management systems, privacy and health data) and bring them to the tech team /li liGenerate demand through content, industry events and partnerships with associations and institutions /li /ul h33. Launch leadership /h3 ul liLead the development team through the final stage: launch scope, priorities, go/no-go criteria /li liEnsure phase 1 privacy compliance and set up the phase 2 pathway with regulatory and clinical advisors /li liRun the launch plan (beta, pilot, go-live), keeping development, marketing and leadership aligned /li liTrain and coach the people involved,
including any junior sales hires /li liCollect post-launch feedback and feed it into the roadmap /li /ul h3WHAT WE EXPECT IN THE FIRST 12 MONTHS /h3 pThe role will be assessed on results, not activity. /p ul liLaunch the app in pilot at the first communities in our network /li liTurn pilots into paid contracts /li liGrow the pipeline beyond our existing network /li liBring the priorities that emerge from the market back to development /li liPrepare the move into the consumer (B2C) market /li /ul h3MUST-HAVE REQUIREMENTS /h3 ul liYou have worked in a startup or scale-up and are comfortable with uncertainty, limited resources and changing priorities /li liYou have taken at least one innovative digital product to market, from launch to first paying customers, feeding market feedback back to developers /li liYou turn ideas into experiments: a hypothesis, a test with real users, a decision based on data /li liYou have closed deals from scratch, without a well-known brand or an established sales process /li liYou know senior living, healthcare or hospitality well enough to have a view on what can work and what can't /li liYou can lead a small team to a launch date, deciding quickly what goes in and what stays out /li liYou communicate clearly and with empathy, including with people over 60 and their families, in Italian and English /li liYou are hands-on and learn by doing /li /ul h3NICE TO HAVE /h3 ul liYou have founded or co-founded a startup /li liExperience in digital health, healthy aging, well-being or conversational AI products /li liYou have launched B2B and B2C products, or B2B2C /li liYou use AI and automation tools to work faster in marketing, sales and analysis /li liContacts among senior living operators, institutions, associations or healthcare professionals /li liFamiliarity with privacy, health data (GDPR) and regulatory pathways for health products /li /ul h3WHAT WE OFFER /h3 ul liReal ownership: you lead the market launch of a nearly finished product and shape how it evolves /li liDirect access to a network of senior living operators we already work with, so your first pilots start from existing relationships /li liA small team with no bureaucracy, working closely with the founder and CEO /li liFlexible location, remote or hybrid work, and company-provided equipment /li liRole level and compensation to be agreed, with a variable component tied to sales and launch objectives /li liMeaningful work: helping people live better, for longer /li /ul pThis role is open to candidates of any gender, age, ethnic origin, religion, disability or sexual orientation. /p pCandidate data is processed under Regulation (EU) 2016/679 (GDPR), as described in our privacy notice /p #J-18808-Ljbffr