Trends Manager
For the Global Marketing team of a client company, we are currently searching for a Trends Manager.
THE ROLE
We are looking for a Trends Manager to bring cultural relevance and forward-thinking insights into the company and translate it into clear business and product direction. Your core mission will be to help us create the most outstanding experiences people love and want.
This is not a traditional insights role. You are deeply plugged into social platforms, emerging subcultures, lifestyle shifts, and what's "cool" (and what's not). You understand how trends start, spread, and evolve—and how they translate into customer behavior and preferences. You see clearly how to use those trends to enrich our offer and take it to the next level.
Your mission is to turn this understanding into actionable directions for product innovation, communication and go to market strategies.
You will work closely with strategy and product teams to create products from the trends, include them in our offer and bring them to market.
KEY RESPONSIBILITIES
Cultural & social trend intelligence
Continuously monitor social media platforms (TikTok, Instagram, YouTube, emerging channels) and digital ecosystems
Identify earlysignals, viral patterns, and emerging culturaland lifestyle trends
Track niche communities, subcultures, and evolving definitions of consumer goods, leisure, wellness, travel, and experiences
Develop a strong point of view on what is gaining relevance—and what is losing it
Customer & behavioral insight
Translate trends into deep understanding of customer motivations, needs, and behaviors
Identify how trends influencedecision-making, expectations, and purchase drivers
Combine qualitative cultural insight with data and performance signals
Build a clear view of evolving customersegments and mindsets
From trends tobusiness direction
Translate trends into clear, actionable recommendations for product, offer, and marketing
Define innovation directions based on emerging behaviors and unmet needs
Identify white spaces and new opportunities for the company
Ensure trends actively influence decision-making—not just inspire it
Work closely with strategy, product, and partnerships teams to shape innovation pipelines
Collaborate with communication teams to translate trends into go-to-market strategies and executions
Support content and brand teams with culturally relevant directions
Ensure trends are visible and applied in campaigns, content, and market executions
Knowledge sharing & activation
Create clear,inspiring, and actionable trend outputs (reports,frameworks, playbooks)
Educate teams on social trends,cultural shifts, and customer evolution
Build a culture of curiosityand external awarenessacross HQ and local teams
Skills &Experience;
5–6+ years of experiencein trends, insights,strategy, or innovation roles
Deep understanding of social media platforms, digital culture, and content ecosystems
Strong awareness of lifestyle trends, subcultures, and emerging consumer behaviors
Proven ability to translate trends into product, marketing, or business recommendations
Strong storytelling and synthesis skills (from messy signals to clear direction)
Experience in consumer brands, retail, lifestyle, travel is a plus
Culturally curious and always "plugged in"
Strong instinct for what resonates vs. what doesn't
Action-oriented and business-minded
Comfortable influencing across teams without direct ownership
THE ROLE
We are looking for a Trends Manager to bring cultural relevance and forward-thinking insights into the company and translate it into clear business and product direction. Your core mission will be to help us create the most outstanding experiences people love and want.
This is not a traditional insights role. You are deeply plugged into social platforms, emerging subcultures, lifestyle shifts, and what's "cool" (and what's not). You understand how trends start, spread, and evolve—and how they translate into customer behavior and preferences. You see clearly how to use those trends to enrich our offer and take it to the next level.
Your mission is to turn this understanding into actionable directions for product innovation, communication and go to market strategies.
You will work closely with strategy and product teams to create products from the trends, include them in our offer and bring them to market.
KEY RESPONSIBILITIES
Cultural & social trend intelligence
Continuously monitor social media platforms (TikTok, Instagram, YouTube, emerging channels) and digital ecosystems
Identify earlysignals, viral patterns, and emerging culturaland lifestyle trends
Track niche communities, subcultures, and evolving definitions of consumer goods, leisure, wellness, travel, and experiences
Develop a strong point of view on what is gaining relevance—and what is losing it
Customer & behavioral insight
Translate trends into deep understanding of customer motivations, needs, and behaviors
Identify how trends influencedecision-making, expectations, and purchase drivers
Combine qualitative cultural insight with data and performance signals
Build a clear view of evolving customersegments and mindsets
From trends tobusiness direction
Translate trends into clear, actionable recommendations for product, offer, and marketing
Define innovation directions based on emerging behaviors and unmet needs
Identify white spaces and new opportunities for the company
Ensure trends actively influence decision-making—not just inspire it
Work closely with strategy, product, and partnerships teams to shape innovation pipelines
Collaborate with communication teams to translate trends into go-to-market strategies and executions
Support content and brand teams with culturally relevant directions
Ensure trends are visible and applied in campaigns, content, and market executions
Knowledge sharing & activation
Create clear,inspiring, and actionable trend outputs (reports,frameworks, playbooks)
Educate teams on social trends,cultural shifts, and customer evolution
Build a culture of curiosityand external awarenessacross HQ and local teams
Skills &Experience;
5–6+ years of experiencein trends, insights,strategy, or innovation roles
Deep understanding of social media platforms, digital culture, and content ecosystems
Strong awareness of lifestyle trends, subcultures, and emerging consumer behaviors
Proven ability to translate trends into product, marketing, or business recommendations
Strong storytelling and synthesis skills (from messy signals to clear direction)
Experience in consumer brands, retail, lifestyle, travel is a plus
Culturally curious and always "plugged in"
Strong instinct for what resonates vs. what doesn't
Action-oriented and business-minded
Comfortable influencing across teams without direct ownership