Digital Analytics Lead
Overview
In this role you drive optimal channel performance through advanced analytics, testing, and optimization within a digital banking environment. You will leverage Adobe Analytics, Target and related tools to uncover insights, steer experiments, and collaborate with cross-functional teams to improve web/app performance. Your work supports data-driven decision making and continuous improvement in a fast-paced, collaborative setting. This is an opportunity to shape how digital channels perform for a leading international bank.
Retribuzione / Benefits
- Flexible Lavoro da remoto
- Competitive base salaries and performance-based bonuses
- Health insurance
- Pension fund and welfare plan
- Training and development opportunities
- Birthday day off (#doyourbirthday)
Responsabilità
- Utilize advanced analytics (primarily Adobe Analytics) to extract insights on user behavior and channel performance
- Define and run A/B and multivariate tests to enhance user experience
- Collaborate with cross-functional teams to identify and prioritize optimization opportunities based on data
- Provide training on analytics, testing, and optimization to foster continuous improvement
- Manage analytics resources and relationships with the digital channels team
- Maintain accuracy and governance of analytics setup and reporting
Requisiti fondamentali
- Proven experience in digital performance optimization, analytics, and testing
- Deep knowledge of Adobe Analytics and Adobe Target
- Strong skills in JavaScript, CSS and HTML
- Strong analytical abilities to interpret data and derive actionable insights
- Understanding of website architecture, performance metrics, and data-driven marketing optimization
- Excellent communication and collaboration skills with cross-functional teams
- Proactive problem-solving mindset in a fast-paced environment
- communication
- collaboration
- problem-solving
- Adobe Analytics
- Adobe Target
- Adobe Tag Manager
In this role you drive optimal channel performance through advanced analytics, testing, and optimization within a digital banking environment. You will leverage Adobe Analytics, Target and related tools to uncover insights, steer experiments, and collaborate with cross-functional teams to improve web/app performance. Your work supports data-driven decision making and continuous improvement in a fast-paced, collaborative setting. This is an opportunity to shape how digital channels perform for a leading international bank.
Retribuzione / Benefits
- Flexible Lavoro da remoto
- Competitive base salaries and performance-based bonuses
- Health insurance
- Pension fund and welfare plan
- Training and development opportunities
- Birthday day off (#doyourbirthday)
Responsabilità
- Utilize advanced analytics (primarily Adobe Analytics) to extract insights on user behavior and channel performance
- Define and run A/B and multivariate tests to enhance user experience
- Collaborate with cross-functional teams to identify and prioritize optimization opportunities based on data
- Provide training on analytics, testing, and optimization to foster continuous improvement
- Manage analytics resources and relationships with the digital channels team
- Maintain accuracy and governance of analytics setup and reporting
Requisiti fondamentali
- Proven experience in digital performance optimization, analytics, and testing
- Deep knowledge of Adobe Analytics and Adobe Target
- Strong skills in JavaScript, CSS and HTML
- Strong analytical abilities to interpret data and derive actionable insights
- Understanding of website architecture, performance metrics, and data-driven marketing optimization
- Excellent communication and collaboration skills with cross-functional teams
- Proactive problem-solving mindset in a fast-paced environment
- communication
- collaboration
- problem-solving
- Adobe Analytics
- Adobe Target
- Adobe Tag Manager