Graphic Designer
Location: Florence
Main activities
- Conduct visual research and develop creative concepts aligned with the brand's identity, aesthetic and visual standards.
- Manage the end-to-end development of graphic projects, from initial concept through design development to final artwork.
- Interpret creative briefs and develop visual proposals across different brand channels and touchpoints.
- Adapt and translate creative concepts across digital, editorial, advertising, retail and event formats.
- Prepare and finalize production-ready artwork for print, digital and other applications.
- Perform advanced photo retouching, including compositing, image reconstruction, color matching and image optimization.
- Independently manage assigned projects, from receiving the brief and developing the creative proposal through execution and final delivery, while meeting deadlines, priorities and the brand's quality standards.
Digital & Website
- Retouch, crop and adapt campaign and shoot imagery across multiple digital formats, including Instagram posts and Stories, square formats, widgets, widescreen assets, newsletters and banners.
- Develop graphic assets for the homepage and e-commerce website, including banners, widgets and content for different categories and sections.
- Create and adapt assets for newsletter subscriptions, transactional emails, abandoned cart communications and other digital touchpoints.
- Develop layouts for editorial content and online articles, including image selection, preparation and optimization.
- Conceptualize, design and produce digital lookbooks for campaigns, collections and Retail.
- Conceptualize, design and produce printed lookbooks for campaigns, collections, Bridal, Eyewear,
Retail and special projects.
- Develop printed cards and other coordinated communication materials.
- Create and adapt dedicated graphic assets for Amazon and other digital partners.
- Conceptualize and design newsletters, from layout development to image preparation and optimization.
- Research and develop creative concepts using AI tools, including image generation, selection, compositing and post-production.
Digital Advertising &Performance;
- Conceptualize, develop and adapt digital creative assets for performance marketing campaigns.
- Produce multiple formats and adaptations for Criteo, Quantcast, Google and other digital advertising channels.
- Adapt creative assets according to technical specifications, placements and platform requirements.
CRM
- Conceptualize and create creative assets and layouts for newsletters and CRM communications.
- Develop digital lookbooks and dedicated materials for CRM activities.
- Adapt creative assets across different formats according to communication flows and customer journey requirements.
Marketing & Advertising
- Develop and adapt imagery, banners and digital creative assets for partners.
- Edit and adapt video content for partner communications and initiatives.
- Develop advertising layouts for magazines,
ensuring consistency with campaign guidelines and publication specifications.
- Develop and finalize artwork for large-format advertising, billboards and outdoor campaigns.
- Create layouts and production-ready artwork for tram, bus, taxi and other OOH applications.
- Create digital cards, e-vites and communication materials for partners and special initiatives.
Retail & Visual
- Develop concepts, layouts and production-ready artwork for boutique openings, closures and renovations.
- Create and adapt artwork for hoardings, window graphics, curtains, signage, plaques and other retail applications.
- Prepare production-ready files according to dimensions, technical specifications and production requirements.
- Oversee graphic outputs to ensure visual consistency, quality and correct application of the brand identity.
Events & Special Projects
- Conceptualize and design digital invitations and e-vites.
- Design printed invitations, envelopes and coordinated communication materials.
- Develop the visual identity and graphic applications for events, press days, collection presentations and boutique openings.
- Create event materials including photocalls, backdrops, place cards, signage, menus, cards and other graphic applications.
- Develop graphic materials for special projects, collaborations and brand initiatives.
Production
- Prepare and review production-ready files for printing and manufacturing.
- Liaise with printers and external suppliers regarding technical specifications, materials, color proofs and production samples.
- Perform quality control on final outputs to ensure color accuracy, production quality and consistency with approved artwork.
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Main activities
- Conduct visual research and develop creative concepts aligned with the brand's identity, aesthetic and visual standards.
- Manage the end-to-end development of graphic projects, from initial concept through design development to final artwork.
- Interpret creative briefs and develop visual proposals across different brand channels and touchpoints.
- Adapt and translate creative concepts across digital, editorial, advertising, retail and event formats.
- Prepare and finalize production-ready artwork for print, digital and other applications.
- Perform advanced photo retouching, including compositing, image reconstruction, color matching and image optimization.
- Independently manage assigned projects, from receiving the brief and developing the creative proposal through execution and final delivery, while meeting deadlines, priorities and the brand's quality standards.
Digital & Website
- Retouch, crop and adapt campaign and shoot imagery across multiple digital formats, including Instagram posts and Stories, square formats, widgets, widescreen assets, newsletters and banners.
- Develop graphic assets for the homepage and e-commerce website, including banners, widgets and content for different categories and sections.
- Create and adapt assets for newsletter subscriptions, transactional emails, abandoned cart communications and other digital touchpoints.
- Develop layouts for editorial content and online articles, including image selection, preparation and optimization.
- Conceptualize, design and produce digital lookbooks for campaigns, collections and Retail.
- Conceptualize, design and produce printed lookbooks for campaigns, collections, Bridal, Eyewear,
Retail and special projects.
- Develop printed cards and other coordinated communication materials.
- Create and adapt dedicated graphic assets for Amazon and other digital partners.
- Conceptualize and design newsletters, from layout development to image preparation and optimization.
- Research and develop creative concepts using AI tools, including image generation, selection, compositing and post-production.
Digital Advertising &Performance;
- Conceptualize, develop and adapt digital creative assets for performance marketing campaigns.
- Produce multiple formats and adaptations for Criteo, Quantcast, Google and other digital advertising channels.
- Adapt creative assets according to technical specifications, placements and platform requirements.
CRM
- Conceptualize and create creative assets and layouts for newsletters and CRM communications.
- Develop digital lookbooks and dedicated materials for CRM activities.
- Adapt creative assets across different formats according to communication flows and customer journey requirements.
Marketing & Advertising
- Develop and adapt imagery, banners and digital creative assets for partners.
- Edit and adapt video content for partner communications and initiatives.
- Develop advertising layouts for magazines,
ensuring consistency with campaign guidelines and publication specifications.
- Develop and finalize artwork for large-format advertising, billboards and outdoor campaigns.
- Create layouts and production-ready artwork for tram, bus, taxi and other OOH applications.
- Create digital cards, e-vites and communication materials for partners and special initiatives.
Retail & Visual
- Develop concepts, layouts and production-ready artwork for boutique openings, closures and renovations.
- Create and adapt artwork for hoardings, window graphics, curtains, signage, plaques and other retail applications.
- Prepare production-ready files according to dimensions, technical specifications and production requirements.
- Oversee graphic outputs to ensure visual consistency, quality and correct application of the brand identity.
Events & Special Projects
- Conceptualize and design digital invitations and e-vites.
- Design printed invitations, envelopes and coordinated communication materials.
- Develop the visual identity and graphic applications for events, press days, collection presentations and boutique openings.
- Create event materials including photocalls, backdrops, place cards, signage, menus, cards and other graphic applications.
- Develop graphic materials for special projects, collaborations and brand initiatives.
Production
- Prepare and review production-ready files for printing and manufacturing.
- Liaise with printers and external suppliers regarding technical specifications, materials, color proofs and production samples.
- Perform quality control on final outputs to ensure color accuracy, production quality and consistency with approved artwork.
#J-18808-Ljbffr