Creative Lead — Growth & Performance Strategy
ph3Meet Aperture /h3pAt Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. /ppThrough data-driven strategies, we combine performance marketing, creative strategy, product optimisation, CRM, analytics and experimentation to help ambitious companies scale. /ppFounded in 2022 by Hannah Parvaz, Aperture has quickly made waves. Already recognised as Business Consultant of the Year and named 2024’s Most Innovative Growth Agency, we’re now building the team that will take us into our next stage of growth. /ppWe work with some of the most exciting apps, platforms and digital products in the world. Our job is not just to make things look good. Our job is to make growth happen. /ph3Our culture /h3ulliGrowth mindset. We're hungry to learn and improve. /liliTake full responsibility for every outcome - no excuses. /liliObsess over results. We're here to make a measurable impact. /liliWe’re data-obsessed. We let numbers, not opinions, guide our decisions. /liliClient success is our success. Period. /liliNo ego. The best idea wins, regardless of who it comes from. /liliRadical candour. We give and receive honest feedback to fuel growth. /liliNo job is too small. We support each other and JFDI. /li /ulh3Work from anywhere /h3pWe’re remote-first and impact-first. /ppWork from wherever you’re most productive, while staying closely connected to the team through regular collaboration, team sessions, client work and in-person meetups. /ppWe also bring the team together for retreats, events, conferences and working sessions around the world. Travel to team meetups is covered. /ppYou must be able to work in a UK timezone. /ph3Role overview /h3pWe’re hiring a Creative Lead to lead and develop Aperture’s performance creative function. /ppYou’ll combine creative strategy, customer psychology, copywriting,
experimentation and performance analysis to improve the quality of our thinking and output. /ppYou’ll lead our Creative Strategists, set the standard for creative work across Aperture, and help teams turn customer insight and performance data into strong concepts, briefs and experiments. /ppYou’ll be comfortable moving between: /pulliCustomer psychology /liliJobs to be done /liliCopywriting /liliPerformance creative /liliExperimentation /liliInternet culture /liliPerformance analysis /liliProduct positioning /liliAI workflows /liliTeam leadership /li /ulpYou’ll need exceptional judgement, strong writing skills, sharp analytical thinking and an instinctive understanding of how people behave. /ph3Why this role matters /h3pCreative is one of the biggest levers in paid growth. /ppStrong creative teams need to understand the customer, the product, the platform and the performance data behind the work. /ppThey need to know: /pulliWhat job they are hiring a product to do /liliWhat customers actually care about /liliWhat makes a message believable /liliHow to structure an experiment /liliWhich ideas deserve testing /liliWhy something won or lost /liliWhat should happen next /li /ulpThe Creative Lead is responsible for raising that standard across Aperture. /ph3Key responsibilities /h3pLead and develop our Creative Strategists. /ppLead senior creative conversations with clients. /ppSet the standard for creative strategy, copy and briefing.
/ppWrite and edit hooks, scripts, headlines and messaging. /ppUse AI to improve research, ideation, analysis and iteration. /ppBuild clear hypotheses and structured creative experiments. /ppReview performance and turn results into the next round of ideas. /ppRaise the quality bar across UGC, video, static and creator-led work. /ppBuild simple systems for capturing learnings and improving creative over time. /ppSpot trends, behaviours and cultural shifts early and judge when they are relevant. /ppTurn customer research, jobs to be done and performance data into strong creative angles. /ppWork closely with Pod Leads and Growth teams to connect creative with wider performance. /pulliExcellent attention to detail. /liliExceptional copywriting skills. /liliStrong strategic and analytical thinking. /liliStrong client-facing communication skills. /liliActive use of AI in your creative workflow. /liliExperience managing and developing creative people. /liliDeep familiarity with internet culture and emerging trends. /liliStrong experience in performance creative or creative strategy. /liliStrong understanding of experimentation and performance data. /liliDeep understanding of customer psychology and jobs to be done. /liliExcellent knowledge of Meta, TikTok, UGC and short-form creative. /li /ulpstrongBefore you apply /strong /ppExperience in apps, subscriptions, DTC or other performance-driven businesses is a strong plus. /ppBefore you apply /ppWe read every single application. /ppWe ask a few questions as part of the process. This is where we understand how you think. /ppWe’re not looking for perfect answers. We’re looking for real ones. /ppSpecific examples matter more than polished language. /ppWe can tell when something is generic. /ppTake your time. Write from your own experience /p /p #J-18808-Ljbffr
experimentation and performance analysis to improve the quality of our thinking and output. /ppYou’ll lead our Creative Strategists, set the standard for creative work across Aperture, and help teams turn customer insight and performance data into strong concepts, briefs and experiments. /ppYou’ll be comfortable moving between: /pulliCustomer psychology /liliJobs to be done /liliCopywriting /liliPerformance creative /liliExperimentation /liliInternet culture /liliPerformance analysis /liliProduct positioning /liliAI workflows /liliTeam leadership /li /ulpYou’ll need exceptional judgement, strong writing skills, sharp analytical thinking and an instinctive understanding of how people behave. /ph3Why this role matters /h3pCreative is one of the biggest levers in paid growth. /ppStrong creative teams need to understand the customer, the product, the platform and the performance data behind the work. /ppThey need to know: /pulliWhat job they are hiring a product to do /liliWhat customers actually care about /liliWhat makes a message believable /liliHow to structure an experiment /liliWhich ideas deserve testing /liliWhy something won or lost /liliWhat should happen next /li /ulpThe Creative Lead is responsible for raising that standard across Aperture. /ph3Key responsibilities /h3pLead and develop our Creative Strategists. /ppLead senior creative conversations with clients. /ppSet the standard for creative strategy, copy and briefing.
/ppWrite and edit hooks, scripts, headlines and messaging. /ppUse AI to improve research, ideation, analysis and iteration. /ppBuild clear hypotheses and structured creative experiments. /ppReview performance and turn results into the next round of ideas. /ppRaise the quality bar across UGC, video, static and creator-led work. /ppBuild simple systems for capturing learnings and improving creative over time. /ppSpot trends, behaviours and cultural shifts early and judge when they are relevant. /ppTurn customer research, jobs to be done and performance data into strong creative angles. /ppWork closely with Pod Leads and Growth teams to connect creative with wider performance. /pulliExcellent attention to detail. /liliExceptional copywriting skills. /liliStrong strategic and analytical thinking. /liliStrong client-facing communication skills. /liliActive use of AI in your creative workflow. /liliExperience managing and developing creative people. /liliDeep familiarity with internet culture and emerging trends. /liliStrong experience in performance creative or creative strategy. /liliStrong understanding of experimentation and performance data. /liliDeep understanding of customer psychology and jobs to be done. /liliExcellent knowledge of Meta, TikTok, UGC and short-form creative. /li /ulpstrongBefore you apply /strong /ppExperience in apps, subscriptions, DTC or other performance-driven businesses is a strong plus. /ppBefore you apply /ppWe read every single application. /ppWe ask a few questions as part of the process. This is where we understand how you think. /ppWe’re not looking for perfect answers. We’re looking for real ones. /ppSpecific examples matter more than polished language. /ppWe can tell when something is generic. /ppTake your time. Write from your own experience /p /p #J-18808-Ljbffr