ACTIVATION ASSOCIATE
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To make a difference with us, all you need to do is bring your human best.
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Job title: Activation Associate
Department: Marketing
Location: Milan, Italy
Reporting to: Retail Activation Manager
Role: Permanent
Anchor Band: EUR 33,500–44,450 gross/year.
Activation Associate
The Activation Associate supports the governance, coordination and continuous improvement of the Ploom Champions model, ensuring that field execution is properly enabled, monitored and translated into actionable insights.
The role contributes to the effectiveness of the dedicated B2C internal sell-out team by supporting performance tracking, reporting routines, training coordination, documentation, operational follow-up and the sharing of learnings with the broader 1-2-1 ecosystem.
Acting as an office-based point of support for the Ploom Champions Manager, Coordinators and cross-functional stakeholders, the Associate helps strengthen execution quality, consumer acquisition, conversion, registration quality, compliance and operational consistency across priority cities and strategic points of sale.
The Associate develops and maintains recurring dashboards and reports to monitor activation KPIs, point-of-sale productivity, execution quality, and sales-agent performance. The role also supports the structured assessment of sales agents and translates the results into targeted training and development paths in collaboration with the Field Activation Team and agency partners.
The role operates within the Retail Activation team and provides office-based operational support to the Ploom Champions structure. Key areas of contribution include KPI monitoring, reporting accuracy, field feedback consolidation, training and meeting coordination, document preparation, process follow-up and support to business reviews. Performance is assessed through the quality, timeliness and reliability of reporting and coordination activities, the ability to support disciplined execution routines, and the contribution to improving field effectiveness and decision-making
As the Activation Associate, you will:
- Performance Monitoring and Reporting Support: Support the collection, consolidation and analysis of Ploom Champions performance data, including consumer interactions, device sell-out, trial-to-purchase conversion, consumer registration quality, service productivity, execution quality and compliance indicators. Prepare regular reports, dashboards, summaries and performance updates for the Ploom Champions Manager and relevant stakeholders. Ensure reporting accuracy, consistency and timely availability of information to support fact-based decision-making.
- Field Governance and Operational Coordination: Support the implementation of governance routines for the Ploom Champions model, including planning cycles, briefing materials, field check follow-ups, meeting preparation, action tracking and escalation logs. Help ensure that Coordinators and field teams have access to clear instructions, updated tools and consistent ways of working. Support alignment with approved guidelines, scripts, operational standards and business priorities.
- Training, Capability and Documentation Support: Coordinate and support training-related activities, including scheduling, attendance tracking, preparation of training materials and onboarding documentation. Follow up on capability development actions and support continuous improvement of training routines. Maintain updated operational documents, role materials, communication flows, field guidance and best-practice repositories.
- Field Feedback and Continuous Improvement: Collect, organize and consolidate field learnings, consumer insights, retailer comments, execution barriers, quality gaps and best practices shared by Ploom Champions and Coordinators. Translate field feedback into structured recommendations for Retail Activation, Ploom Consumer Journey, Sales, Trade Marketing and other relevant stakeholders. Contribute to the evolution of scripts, tools, reporting routines and engagement mechanics. Consolidate and validate data,
identify trends and variances, and translate findings into clear business insights and recommendations.
- Cross-Functional Collaboration and Business Review Support: Work closely with the Ploom Champions Manager, Coordinators, Retail Activation, Ploom Consumer Journey, Sales Force, Trade Marketing, SI and other relevant teams. Support alignment on priorities, performance updates and operational follow-ups. Prepare meeting materials, consolidate inputs and support business review preparation through clear performance narratives, evidence-based insights, risks, opportunities and action trackers.
- Compliance, Process Discipline and Data Quality: Support the consistent application of approved standards, legal and regulatory requirements, consumer data handling procedures, age-related requirements, reporting processes and internal governance routines. Identify data quality issues, missing information, process deviations or operational risks. Escalate relevant issues to the Ploom Champions Manager or appropriate stakeholders to enable corrective action.
Requirements
- University degree in Business, Marketing, Economics, Communication, Retail Management or a related field is preferred.
- Excellent written and verbal communication skills in English and Italian
• Work Experience: 2–3 years of experience in retail activation, trade marketing, sales operations, consumer engagement, field force coordination support, business reporting or similar roles, preferably in FMCG or consumer-centric industries.
- Technical Skills: Good command of Microsoft Office, especially Excel and PowerPoint; Power BI knowledge is considered an advantage; ability to manage reports, dashboards, trackers and structured documentation.
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more: jti.com
Job title: Activation Associate
Department: Marketing
Location: Milan, Italy
Reporting to: Retail Activation Manager
Role: Permanent
Anchor Band: EUR 33,500–44,450 gross/year.
Activation Associate
The Activation Associate supports the governance, coordination and continuous improvement of the Ploom Champions model, ensuring that field execution is properly enabled, monitored and translated into actionable insights.
The role contributes to the effectiveness of the dedicated B2C internal sell-out team by supporting performance tracking, reporting routines, training coordination, documentation, operational follow-up and the sharing of learnings with the broader 1-2-1 ecosystem.
Acting as an office-based point of support for the Ploom Champions Manager, Coordinators and cross-functional stakeholders, the Associate helps strengthen execution quality, consumer acquisition, conversion, registration quality, compliance and operational consistency across priority cities and strategic points of sale.
The Associate develops and maintains recurring dashboards and reports to monitor activation KPIs, point-of-sale productivity, execution quality, and sales-agent performance. The role also supports the structured assessment of sales agents and translates the results into targeted training and development paths in collaboration with the Field Activation Team and agency partners.
The role operates within the Retail Activation team and provides office-based operational support to the Ploom Champions structure. Key areas of contribution include KPI monitoring, reporting accuracy, field feedback consolidation, training and meeting coordination, document preparation, process follow-up and support to business reviews. Performance is assessed through the quality, timeliness and reliability of reporting and coordination activities, the ability to support disciplined execution routines, and the contribution to improving field effectiveness and decision-making
As the Activation Associate, you will:
- Performance Monitoring and Reporting Support: Support the collection, consolidation and analysis of Ploom Champions performance data, including consumer interactions, device sell-out, trial-to-purchase conversion, consumer registration quality, service productivity, execution quality and compliance indicators. Prepare regular reports, dashboards, summaries and performance updates for the Ploom Champions Manager and relevant stakeholders. Ensure reporting accuracy, consistency and timely availability of information to support fact-based decision-making.
- Field Governance and Operational Coordination: Support the implementation of governance routines for the Ploom Champions model, including planning cycles, briefing materials, field check follow-ups, meeting preparation, action tracking and escalation logs. Help ensure that Coordinators and field teams have access to clear instructions, updated tools and consistent ways of working. Support alignment with approved guidelines, scripts, operational standards and business priorities.
- Training, Capability and Documentation Support: Coordinate and support training-related activities, including scheduling, attendance tracking, preparation of training materials and onboarding documentation. Follow up on capability development actions and support continuous improvement of training routines. Maintain updated operational documents, role materials, communication flows, field guidance and best-practice repositories.
- Field Feedback and Continuous Improvement: Collect, organize and consolidate field learnings, consumer insights, retailer comments, execution barriers, quality gaps and best practices shared by Ploom Champions and Coordinators. Translate field feedback into structured recommendations for Retail Activation, Ploom Consumer Journey, Sales, Trade Marketing and other relevant stakeholders. Contribute to the evolution of scripts, tools, reporting routines and engagement mechanics. Consolidate and validate data,
identify trends and variances, and translate findings into clear business insights and recommendations.
- Cross-Functional Collaboration and Business Review Support: Work closely with the Ploom Champions Manager, Coordinators, Retail Activation, Ploom Consumer Journey, Sales Force, Trade Marketing, SI and other relevant teams. Support alignment on priorities, performance updates and operational follow-ups. Prepare meeting materials, consolidate inputs and support business review preparation through clear performance narratives, evidence-based insights, risks, opportunities and action trackers.
- Compliance, Process Discipline and Data Quality: Support the consistent application of approved standards, legal and regulatory requirements, consumer data handling procedures, age-related requirements, reporting processes and internal governance routines. Identify data quality issues, missing information, process deviations or operational risks. Escalate relevant issues to the Ploom Champions Manager or appropriate stakeholders to enable corrective action.
Requirements
- University degree in Business, Marketing, Economics, Communication, Retail Management or a related field is preferred.
- Excellent written and verbal communication skills in English and Italian
• Work Experience: 2–3 years of experience in retail activation, trade marketing, sales operations, consumer engagement, field force coordination support, business reporting or similar roles, preferably in FMCG or consumer-centric industries.
- Technical Skills: Good command of Microsoft Office, especially Excel and PowerPoint; Power BI knowledge is considered an advantage; ability to manage reports, dashboards, trackers and structured documentation.
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.