Senior Performance Marketer
pbThis position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Performance Marketer based in Italy. /b /p pWe are looking for a results-driven Senior Performance Marketer to accelerate user acquisition and drive the global growth of a rapidly scaling AI technology business. In this hands-on role, you will take ownership of high-budget paid acquisition campaigns, optimize existing channels, and identify new opportunities to expand market reach. You will work closely with senior marketing leadership, using data, creativity, and experimentation to improve campaign performance and maximize return on investment. From developing acquisition strategies and testing creative concepts to optimizing landing pages and conversion funnels, you will have a direct impact on business growth. You will also help scale emerging channels, build efficient marketing systems, and introduce automation to support sustainable performance. This is an opportunity to join a fully remote, international team at the forefront of AI innovation, with significant ownership and room to shape growth strategy. /p h3Accountabilities /h3 ul liTake full ownership of one or two paid acquisition channels, such as Meta, TikTok, Google, Snapchat, Apple Search Ads (ASA), or native advertising platforms, with opportunities to expand responsibilities based on results. /li liManage, optimize, and scale high-performing acquisition campaigns, progressively increasing advertising budgets while maintaining target customer acquisition costs (CAC) and return on advertising spend (ROAS). /li liBuild and optimize scalable user acquisition funnels, from campaign setup and audience targeting to landing pages and conversion optimization. /li liConduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats to identify growth opportunities and improve performance. /li liMonitor campaign performance daily using analytics and tracking tools such as Voluum, Google Analytics 4 (GA4), and internal reporting dashboards. /li liAnalyze key performance indicators, including CPA, CAC, ROAS, lifetime value (LTV), retention, and cohort behavior, translating insights into actionable acquisition strategies. /li liDevelop and maintain reporting frameworks and dashboards to support data-driven decision-making, identify performance trends, and guide budget allocation. /li liLead the creative briefing process by identifying effective hooks, messaging angles, formats, and concepts based on campaign performance and audience insights. /li liCollaborate with content, creative, and product teams to develop high-converting advertising assets and landing pages, continuously improving the customer journey. /li liImplement creative testing systems and processes to reduce creative fatigue, increase production velocity, and maintain campaign effectiveness at scale.
/li liBuild and maintain strong relationships with advertising platforms, traffic sources, and external partners, negotiating premium placements and customized commercial opportunities. /li liResearch and test new acquisition channels, advertising networks, formats, and tools, establishing clear evaluation criteria before scaling successful initiatives. /li liStay informed about advertising ecosystem developments, platform policies, algorithm changes, and market trends, adapting strategies to maintain performance and compliance. /li liIdentify opportunities to automate campaign management, reporting, and acquisition workflows through internal tools and technology. /li liCreate standard operating procedures, playbooks, and structured experimentation pipelines to improve operational efficiency and support sustainable growth. /li liContribute to ambitious user acquisition objectives, including scaling existing campaigns to more than three times their current budgets and supporting significant expansion of the global user base. /li /ul h3Requirements /h3 ul liBetween 4 and 10+ years of professional experience in performance marketing, paid acquisition, or user acquisition, with a strong track record of delivering measurable growth. /li liDemonstrated experience managing substantial paid media budgets, ideally between $300,000 and $1 million or more per month. /li liProven ability to take full ownership of campaign strategy, execution, budget management, optimization, and performance results. /li liHands-on experience with major paid acquisition platforms, including Meta, TikTok, Snapchat, Apple Search Ads, Google, or native advertising networks. /li liStrong analytical capabilities and practical experience with GA4, Voluum, conversion tracking, attribution setups, reporting dashboards, and performance measurement tools. /li liExcellent understanding of performance marketing metrics, including CAC, CPA, ROAS, LTV, retention, and cohort analysis, with the ability to translate data into effective optimization decisions. /li liStrong creative instincts and experience developing advertising briefs, identifying effective hooks and messaging angles, analyzing creative performance, and iterating quickly. /li liExperience optimizing landing pages, conversion funnels, and user journeys to improve acquisition efficiency and conversion rates. /li liAbility to manage large-scale campaigns while balancing strategic planning, hands-on execution, and continuous experimentation. /li liStrong communication and collaboration skills,
with full professional fluency in English and the ability to work effectively within an international remote team. /li liHighly goal-oriented, proactive, and accountable, with a strong sense of ownership and commitment to measurable business outcomes. /li liA fast-moving, execution-focused mindset, combined with the ability to prioritize effectively and adapt to changing business needs. /li liStrong attention to detail and a continuous improvement mentality, with a focus on speed, performance, and rapid iteration. /li liHumility, openness to feedback, and willingness to learn, experiment, and collaborate with colleagues. /li liComfort working with products that may include uncensored AI-generated models and NSFW (not safe for work) content, including advertising within this category. /li liAdditional advantages include experience with subscription-based business models, CAC/LTV optimization frameworks, and customer retention strategies. /li liPrevious exposure to sensitive or regulated industries, such as dating, femtech, or telehealth, is considered a plus. /li /ul h3Benefits /h3 ul liFlexible contract arrangement: B2B cooperation is preferred, although other arrangements may be considered for the right candidate, with an emphasis on long-term commitment and impact. /li liFully remote work: Freedom to work from anywhere and choose the environment that best supports productivity. /li liPaid time off: 20 working days (four weeks) of paid annual leave. /li liAnnual team gathering: Yearly in-person company meetup to connect with colleagues, exchange ideas, and celebrate achievements. /li liHealth and wellness support: Monthly allowance of $100 toward health insurance expenses. /li liMental health and personal development: Unlimited one-to-one sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members. /li liCoworking budget: Financial support for coworking spaces up to twice per month, at €35/$40 per visit. /li liProfessional development budget: Dedicated funding for courses, books, conferences, industry events, and professional certifications. /li liCompany equipment: Laptop provided, plus a monitor budget of up to $250 and an additional budget of up to $150 for peripherals such as a keyboard, mouse, microphone, and headphones. /li liPremium AI tools: Access to ChatGPT, Hugging Face, Claude Code, and other advanced AI tools to support productivity, experimentation, and innovation. /li liInternational collaboration: Opportunity to work alongside experienced professionals from leading technology companies in a fully remote, multicultural environment. /li liHigh-impact responsibilities: Significant ownership over acquisition strategy, substantial campaign budgets, and the opportunity to influence the growth of innovative AI-powered products. /li liInnovation-driven culture: A fast-paced environment that encourages experimentation, creativity, continuous learning, and professional autonomy. /li /ul #J-18808-Ljbffr
/li liBuild and maintain strong relationships with advertising platforms, traffic sources, and external partners, negotiating premium placements and customized commercial opportunities. /li liResearch and test new acquisition channels, advertising networks, formats, and tools, establishing clear evaluation criteria before scaling successful initiatives. /li liStay informed about advertising ecosystem developments, platform policies, algorithm changes, and market trends, adapting strategies to maintain performance and compliance. /li liIdentify opportunities to automate campaign management, reporting, and acquisition workflows through internal tools and technology. /li liCreate standard operating procedures, playbooks, and structured experimentation pipelines to improve operational efficiency and support sustainable growth. /li liContribute to ambitious user acquisition objectives, including scaling existing campaigns to more than three times their current budgets and supporting significant expansion of the global user base. /li /ul h3Requirements /h3 ul liBetween 4 and 10+ years of professional experience in performance marketing, paid acquisition, or user acquisition, with a strong track record of delivering measurable growth. /li liDemonstrated experience managing substantial paid media budgets, ideally between $300,000 and $1 million or more per month. /li liProven ability to take full ownership of campaign strategy, execution, budget management, optimization, and performance results. /li liHands-on experience with major paid acquisition platforms, including Meta, TikTok, Snapchat, Apple Search Ads, Google, or native advertising networks. /li liStrong analytical capabilities and practical experience with GA4, Voluum, conversion tracking, attribution setups, reporting dashboards, and performance measurement tools. /li liExcellent understanding of performance marketing metrics, including CAC, CPA, ROAS, LTV, retention, and cohort analysis, with the ability to translate data into effective optimization decisions. /li liStrong creative instincts and experience developing advertising briefs, identifying effective hooks and messaging angles, analyzing creative performance, and iterating quickly. /li liExperience optimizing landing pages, conversion funnels, and user journeys to improve acquisition efficiency and conversion rates. /li liAbility to manage large-scale campaigns while balancing strategic planning, hands-on execution, and continuous experimentation. /li liStrong communication and collaboration skills,
with full professional fluency in English and the ability to work effectively within an international remote team. /li liHighly goal-oriented, proactive, and accountable, with a strong sense of ownership and commitment to measurable business outcomes. /li liA fast-moving, execution-focused mindset, combined with the ability to prioritize effectively and adapt to changing business needs. /li liStrong attention to detail and a continuous improvement mentality, with a focus on speed, performance, and rapid iteration. /li liHumility, openness to feedback, and willingness to learn, experiment, and collaborate with colleagues. /li liComfort working with products that may include uncensored AI-generated models and NSFW (not safe for work) content, including advertising within this category. /li liAdditional advantages include experience with subscription-based business models, CAC/LTV optimization frameworks, and customer retention strategies. /li liPrevious exposure to sensitive or regulated industries, such as dating, femtech, or telehealth, is considered a plus. /li /ul h3Benefits /h3 ul liFlexible contract arrangement: B2B cooperation is preferred, although other arrangements may be considered for the right candidate, with an emphasis on long-term commitment and impact. /li liFully remote work: Freedom to work from anywhere and choose the environment that best supports productivity. /li liPaid time off: 20 working days (four weeks) of paid annual leave. /li liAnnual team gathering: Yearly in-person company meetup to connect with colleagues, exchange ideas, and celebrate achievements. /li liHealth and wellness support: Monthly allowance of $100 toward health insurance expenses. /li liMental health and personal development: Unlimited one-to-one sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members. /li liCoworking budget: Financial support for coworking spaces up to twice per month, at €35/$40 per visit. /li liProfessional development budget: Dedicated funding for courses, books, conferences, industry events, and professional certifications. /li liCompany equipment: Laptop provided, plus a monitor budget of up to $250 and an additional budget of up to $150 for peripherals such as a keyboard, mouse, microphone, and headphones. /li liPremium AI tools: Access to ChatGPT, Hugging Face, Claude Code, and other advanced AI tools to support productivity, experimentation, and innovation. /li liInternational collaboration: Opportunity to work alongside experienced professionals from leading technology companies in a fully remote, multicultural environment. /li liHigh-impact responsibilities: Significant ownership over acquisition strategy, substantial campaign budgets, and the opportunity to influence the growth of innovative AI-powered products. /li liInnovation-driven culture: A fast-paced environment that encourages experimentation, creativity, continuous learning, and professional autonomy. /li /ul #J-18808-Ljbffr