Category & Shopper Marketing Manager Bevande/Gelati
Pubblicato il 11-09-2026 - Ferrero in Alba
About the Role:
If you are passionate about understanding shopper behavior and turning insights into business growth, this role offers the opportunity to make a real impact on Ferrero’s Beverage & Chilled categories.
As a Shopper Marketing Manager , you will drive category growth by analyzing shopper trends, market dynamics, and category performance. Working closely with Marketing, Sales, and Customer Marketing teams, you will transform insights into strategies that strengthen our brands and create value for both shoppers and customers.
Main Responsibilities:
You will identify growth opportunities by analyzing shopper behaviors, consumption trends, and market evolution across channels and store formats. You will develop business recommendations to support innovation, category expansion, and product launches, while contributing to sales forecasting and performance reviews.
You will work closely with Marketing, Sales, and Customer Marketing teams to define category growth strategies, support assortment and innovation plans,
and deliver Category Management projects with key customers. You will also collaborate with cross-functional teams to ensure alignment and successful execution of strategic priorities.
About You:
You bring a Master’s degree in Economics, Marketing, Business Administration , or a related field, along with some years of experience in Marketing, Trade & Shopper Marketing, Customer Management, or Shopper Insights roles, ideally within the FMCG industry.
You bring a strong understanding of shopper behaviors and category dynamics, combined with solid analytical skills and experience working with Nielsen, IRI, and consumer research data. Your ability to turn insights into actions helps drive business growth and stronger customer engagement. You are comfortable working with digital tools and business applications, including advanced Excel and the Microsoft Office suite, and you communicate fluently in Italian and English.
You bring curiosity, creativi