Area Manager-SPAL Products

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Role: Area Manager - SPAL Products

Location: Europe

Reports to: Sales Manager Distribution HQ

Experience: 5+ years in Sales and Business Development

Education: Bachelor’s degree in engineering; MBA preferred

Preferred sectors: Bus & Coach OEM and Aftermarket, HVAC system integrators, Bus Body Builders, Bus Fleet Operators, EV Bus, Truck & Commercial Vehicles, Distribution, Off Highway applications.

Responsibilities
- Ensure strong field presence through frequent travel (>50%) to customers, partners, and industry events across Europe.
- Develop new business opportunities and drive sales of SPAL products across Europe, with a particular focus on France, Spain, Portugal, and Scandinavian markets.
- Identify market opportunities through customer meetings, networking, and industry channels. Conduct market and competitor analysis to generate actionable insights for business growth with a particular focus on Commercial Vehicles segment (Bus/Truck HVAC makers, Bus/Truck Body Builders, Bus/Truck Fleet Companies, etc.).




- Monitor and track government and municipal tenders for city and intercity buses across European regions.
- Build direct relationships with end customers (fleet operators, maintenance centres, service organizations) and drive SPAL product promotion through a bottom‑up market approach.
- Support SPAL Aftermarket Sales teams and distributors in promoting and positioning SPAL products.
- Achieve KRAs related to profitable sales growth, new business acquisition, and receivables management.
- Provide periodic reporting on performance, market conditions, and recommended corrective actions or strategic initiatives to support sales and margin expansion.
- Deliver weekly MIS updates to top management.

Other Skills/knowledge expected:
- Proven ability to lead, influence, and collaborate across teams and customer organizations.
- Strong background in Sales, Marketing, Business Development, and Key Account Management.
- Customer‑focused mindset with the ability to

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