Strategic Marketing Manager - Impianti Packaging

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/84fnq3

- Strategic Marketing Manager
- Prestigiosa Multinazionale italiana - Impianti Packaging

Azienda

Prestigiosa Multinazionale italiana - Impianti Packaging

Offerta

Product Launches & Market Entry

- Own end-to-end strategic marketing planning for new products, services, and market segments
- Define positioning, pricing strategy and channel mix for each launch
- Coordinate cross-functional launch teams across Sales, Product, and Operations

Brand Positioning & Awareness

- Develop and maintain a consistent brand narrative aligned with strategic vision
- Oversee messaging frameworks, value propositions, and competitive differentiation
- Manage external agency relationships for creative and communications work

Demand Generation & Growth

- Design and execute demand generation programmes across digital and physical channels
- Define KPIs and measurement frameworks to track pipeline contribution and ROI
- Identify and develop new growth opportunities through market intelligence and customer insight

Pricing & E-commerce Management

- Define and manage pricing strategies across product lines,



ensuring alignment with market positioning and margin objectives
- Own the e-commerce platform strategy, roadmap, and day-to-day performance
- Collaborate with Product and IT teams to optimise the online customer journey, conversion, and revenue

Competenze ed esperienza

Must-Have

- 8+ years of experience in strategic marketing and strategy, or a related field
- Proven track record of leading successful product launches in B2B or industrial markets
- Hands-on experience managing an e-commerce platform and pricing in a commercial environment
- Strong analytical skills with the ability to translate data into actionable strategy
- Fluency in Italian and English
- Bachelor's degree in Marketing, Business, or a related discipline

Nice-to-Have

- MBA or equivalent postgraduate qualification
- Experience in packaging, industrial, or manufacturing sectors
- Familiarity with both inbound and outbound marketing approaches
- Additional European languages

Completa l'offerta

Ottima possibilità di carriera.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/84fnq3