Sales Executive – New Business Development, Private Label Cosmetics

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/84hiw2

Sales Executive – B2B Business Development, Private Label Cosmetics

Company Description

Verel partners with brands to develop and manufacture tailor-made private label products across skincare, personal care, haircare, body care, and oral care. Verel does not develop or manufacture make-up products.

Combining proprietary natural ingredients with advanced technology, Verel supports clients from formulation through industrialization. Its integrated production ecosystem, independent research hub, and flexible manufacturing capabilities support customized product development across distribution channels. Verel is part of The Synergetic Group, providing access to broader expertise and resources within the beauty and personal care industry.

Role Description The Sales Executive is a full-time, on-site role based in Parma, focused on actively identifying, approaching, and acquiring new B2B clients for Verel’s private label development and manufacturing services.

This is a hands-on, operational sales position, centered on prospecting, direct outreach, client meetings, opportunity qualification, and consistent follow-up. Candidates must bring an established portfolio of active professional contacts relevant to private label skincare, personal care, haircare, body care, or oral care, together with proven experience in B2B sales. A background exclusively in B2C sales, retail sales, or make-up does not meet the requirements of this position.

The role involves engaging prospective clients, understanding their product needs, presenting Verel’s capabilities, and coordinating with internal teams to move qualified opportunities forward.

Key Responsibilities





- Generate new B2B business opportunities by activating an existing network of relevant professional contacts and developing new relationships.
- Identify and directly approach brands and retailers seeking private label development and manufacturing partners across Verel’s product categories.
- Carry out regular prospecting, outreach, client meetings, and follow-up activities to build and maintain a qualified sales pipeline.
- Engage relevant decision-makers and assess each prospect’s needs, commercial potential, purchasing process, and project timelines.
- Present Verel’s formulation and manufacturing capabilities in relation to each prospect’s product requirements and brand positioning.
- Collect clear client briefs, including product categories, target positioning, expected volumes, and launch requirements.
- Coordinate with formulation, production, and supply chain teams to assess feasibility and support the preparation of tailored proposals.
- Present company-approved proposals and gather client feedback, referring contractual matters and negotiations to the designated internal functions.
- Support the transition from qualified opportunity to new client and coordinate the handover to the teams responsible for project delivery.
- Maintain accurate CRM records and report on outreach activity,



qualified opportunities, pipeline progress, and new client acquisition.
- Attend trade fairs and industry events to generate leads and expand the company’s network of potential clients.

Qualifications

- Proven B2B sales or business development experience is required, with a track record of generating opportunities and acquiring business clients.
- An established portfolio of active professional contacts is required, including relevant decision-makers within brands or retailers in skincare, personal care, haircare, body care, or oral care.
- Relevant experience in private label cosmetics, contract manufacturing, or closely related B2B services within the beauty and personal care industry.
- Strong operational prospecting skills, including direct outreach, meeting generation, lead qualification, and structured follow-up.
- Ability to understand client briefs and translate commercial needs into clear information for technical and production teams.
- Familiarity with cosmetic product development and manufacturing, including formulation processes, minimum order quantities, and production lead times.
- Strong communication, presentation, and relationship-building skills.
- Proficiency with CRM tools, pipeline tracking, and sales activity reporting.
- A proactive, practical approach, with the ability to organize daily sales activities independently and work toward agreed acquisition targets.
- Bachelor’s degree in Business, Marketing, Chemistry, or a related field, or equivalent practical experience.
- Fluency in English and Italian; additional languages relevant to European markets are a plus.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/84hiw2