K-Way - Head of CRM

30 set - Milano
Basicnet

Requirements

- 8+ years of experience in CRM and customer experience.

- Proven experience defining and executing CRM strategies within omnichannel retail organizations.

- Experience working in both large, structured organizations and smaller, fast-paced environments, combining strategic vision with a pragmatic, hands-on approach.

- Demonstrated ability to lead complex cross-functional transformation programs involving Technology, Retail, Marketing and Digital teams.

- Strong understanding of customer data, CRM technologies and customer lifecycle management.

- Experience with modern CRM and ecommerce ecosystems is desirable.

- Experience in fashion, sportswear or premium consumer brands is strongly preferred.

- International experience working across multiple markets and multicultural teams is a plus.

Beyond experience,



we're looking for someone who can balance strategy with execution.

The ideal candidate:

- Is a builder, comfortable creating new capabilities and processes from the ground up.

- Combines strategic thinking with a strong execution mindset.

- Is highly hands-on and not afraid to dive into day-to-day operations when needed.

- Can navigate ambiguity and thrive in a fast-changing environment.

- Is comfortable influencing senior stakeholders while working closely with operational teams.

- Has excellent relationship-building skills and can effectively bridge business and technology teams.

- Is passionate about creating outstanding customer experiences through data, technology and innovation.

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